amazon facebook_32 gplus_32 linkedin_32 pinterest_32 tumblr_32 twitter_32 website_32 youtube_32 email_32 rss_32

MySocialGoodNews is dedicated to sharing news about
social entrepreneurship, impact investing, philanthropy
and corporate social responsibility.

Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

Zappos.Com Is Powering The Shaq-A-Claus Sleigh This Holiday Season, Helping The Big Guy In Red Spread Cheer To Children In Need

Press Release – LAS VEGAS (Nov. 7, 2018), the customer service company that just happens to sell shoes, clothing, and more, announced today it is powering the sleigh of legendary basketball player Shaquille O’Neal for Shaq-A-Claus, the gift-giving program the NBA Hall-of-Famer has been running since 1992. This year, Zappos is spreading joy (and fun!) even further by helping its customers deliver WOW through a toy drive that will benefit children in need during the holiday season. Shaq-A-Claus marks the fourth partnership of the customer service company’s GIVE program, which enables customers to help make the world a better place through easy, sustainable actions.

The gift of a toy during the holidays can bring a smile that lasts the whole year through. Zappos is helping gifts reach kids this season by providing its customers the ability to download pre-addressed and pre-paid shipping labels that can be used to ship toys directly to Zappos from anywhere in the continental United States. This holiday season, Zappos and Shaq will distribute the toys in person to Boys and Girls Clubs in both Las Vegas – Zappos’ local community – and Newark, N.J. – Shaq’s birthplace.

“We’re thrilled to offer our customers an opportunity to make the holiday season a bit brighter for children in need and feel the joy that giving back can bring,” said Steven Bautista, head of charitable giving at Zappos. “We’re especially excited to be working with Shaq–for a big guy, he’s got an even bigger heart, and his philanthropic determination aligns perfectly with Zappos’ core values, making him a perfect fit–figuratively speaking of course (he’s got a few inches on us).”

The Shaq-A-Claus partnership is part of the Zappos GIVE program–powered by Zappos for Good, the customer service company’s department dedicated to fostering community efforts. The Shaq-A-Claus initiative will continue as a service to Zappos customers beyond this holiday season. This means that every toy received by December 10 of this year will be gifted to children in time for the 2018 holidays. Zappos customers will continue to be able to contribute toys throughout the year so giving back doesn’t end with the holiday season. Toys received after December 10 will be gifted to children during the following holiday season to children identified through Shaq’s community relationships.

To help spread more cheer this holiday season, Zappos will be amplifying the giving spirit by matching each toy received from customers on Black Friday and Cyber Monday. For every toy given by customers, Zappos will purchase an additional toy with an average value of $25 to give to children.

To learn more about GIVE, visit: Other partners in the GIVE program include the Kids In Need Foundation, Soles4Souls, and Spread The Word. For more information about Shaq-A-Claus, visit:

About Shaquille O’Neal

Shaquille O’Neal is a four-time NBA Champion and three-time NBA Finals MVP. The retired, 15-time NBA All-Star was named as both one of the highest ranked athletes in the NBA and most influential in sports. With a PhD in Leadership and Education, this iconic marketing and social media marvel is ranked among the “100 Most Creative People in Business” by Fast Company Magazine. As a celebrity, athlete, business professional and comedian, O’Neal has an enormous and devoted fan base across a variety of demographics. Visit; follow @Shaq on Facebook, Twitter, and Instagram.


Established in 1999, has quickly become the leading destination in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection. Zappos currently showcases millions of products from over 1,000 clothing and shoe brands. Zappos is also proud to be rated ELITE by STELLAService and was named a J.D. Power 2011 Customer Service Champion, one of only 40 companies so named in the U.S. More information about the customer service philosophy, unique culture and job openings can be found at More information about Zappos Insights, and its business membership program can be found at, Inc. is a subsidiary of, Inc.

Be a hero! Join the elite group of supporters who ensure that stories like this can continue to be shared! Visit to become a hero now.

Don't miss any Good News!
Subscribe to news from!
* = required field
Content I want:

Find Us On

amazon facebook_32 gplus_32 linkedin_32 pinterest_32 tumblr_32 twitter_32 website_32 youtube_32 email_32 rss_32