Wildlife Crime Reporting App Wins Inaugural Zoohackathon Prize

Prize fund includes expert support from ZSL and partners to develop winning idea further

Press Release – Following a weekend of coding at six zoos across the globe last month, a project designed to get the public involved with the fight against illegal wildlife trade via their own mobile phones has scooped top prize in the US State Department’s inaugural ‘Zoohackathon’ competition.

Wildtrack, a team of coders who developed the winning solution at the San Diego Zoohackathon, will now have the opportunity to work with conservation technology experts from ZSL (Zoological Society of London) and partners to turn their concept into a reality.

Their app will enable anyone around the world to anonymously report suspected wildlife crime incidents via a simple text message to an automated system, and will be integrated with existing conservation software, SMART (Spatial Monitoring and Report Tool), allowing real-time data analysis to help those responsible for managing protected areas to track and predict critical issues such as poaching and wildlife trafficking.

As part of the Zoohackathon win, a total prize fund of USD $35,000 will be provided to support the further development of Wildtrack’s app by ZSL and other experts from the SMART partnership.

Julien Godfrey, SMART specialist from ZSL’s conservation team said: “From the Gir Forest of India to the jungles of Cameroon, SMART has already transformed conservation in 31 countries, across flagship species including elephants and tigers.

“Until now there has been no way to add data provided by the general public to the database, which has meant we’ve missed out on important and useful information from those witnessing incidents first-hand. Wildtrack’s winning app has the potential to change all that and we’re really excited to be working with their team to fulfil this technology’s full potential.”

Conceived by the US State Department to engage the brightest talent around in developing tech-based solutions to the illegal wildlife trade, Zoohackathon events took place simultaneously on 7-8 October 2016 in London, San Diego, Seattle, St Louis, Sydney and Washington DC. The final shortlist of six finalists included three apps developed at the session hosted at ZSL London Zoo, including the London winner, Lookout.

Sophie Maxwell, who leads ZSL’s Conservation Technology Unit, said: “It was an honour to be part of such an exciting weekend of creativity and international collaboration.

“Wildtrack’s winning idea takes an innovative approach in targeting low tech feature phones to provide a “locally” viable solution and it’s compatibility with SMART only increases the potential for this idea to contribute to the future protection of wildlife worldwide.”

For more information about the Zoohackathon and ZSL’s pioneering Conservation Technology Unit, please visit: www.zsl.org/conservationtechnology