Press Release – RALEIGH, N.C. (May 25, 2016) – Yillio, a patented route-based mobile travel app, is joining with First Citizens Bank to provide travelers with enhanced awareness of Teen Cancer America (TCA) and the bank’s role as a leading sponsor of the non-profit initiative.
Founded by Roger Daltrey and Pete Townshend of The Who, TCA is focused on the development of targeted care and specialized treatment facilities for teens and young adults with cancer.
Headquartered in North Carolina, First Citizens Bank recently announced a major corporate sponsorship initiative supporting TCA. As part of this effort, Daltrey recorded a new version of the classic Townshend song, “Let My Love Open the Door,” to serve as the centerpiece of the bank’s sponsorship program.
Yillio is designed to connect consumers to merchants, events and activities along their route of travel. When the app is opened, users will see a short pop-up promotion for TCA. As users create their routes, the app shows First Citizens Bank locations with ads supporting the bank’s TCA fundraising and awareness campaign.
Through Yillio, users are reminded to visit the website LetMyLoveOpenTheDoor.com, where they can download the campaign’s theme song of the same name and benefit the nonprofit.
Daltrey is a spokesman for and a driving force behind TCA. Every year, almost 11,000 young people in the United States between the ages of 13 and 25 are diagnosed with the disease. Most of them receive their care at units designed for and populated by either young children or much older people.
“First Citizens is the Southeastern U.S. sponsor of Teen Cancer America, and one of our main goals is to introduce the organization to the people and communities in the markets we serve,” said Barbara Thompson, manager of Brand Management, Marketing and Corporate Communications for the bank. “We’re glad Yillio is joining the effort to help increase awareness of TCA and the great work it’s doing to help young people with cancer.”
M. Reid Overcash, Yillio CEO, stated, “Yillio management and its board were excited to participate with a unique mobile strategy for Teen Cancer America and First Citizens Bank. Hopefully this will provide a new avenue to gain awareness for this important charity and its key sponsor.”
About First Citizens Bank
Founded in 1898 and headquartered in Raleigh, N.C., First Citizens Bank is the largest family-controlled bank in the U.S., with offices in 20 states. Drawing from over a century of experience serving the needs of its customers, First Citizens focuses on developing long-term relationships and offers a comprehensive array of products and services to individuals, families, businesses and the medical community. First Citizens Bank is a major subsidiary of First Citizens BancShares Inc. (Nasdaq: FCNCA), which has over $32 billion in assets. For more information, visit firstcitizens.com.
About Teen Cancer America
Following in the footsteps of the highly developed and successful Teenage Cancer Trust – Teen and Young Adult Cancer Program out of the UK, Teen Cancer America is designed to help hospitals and healthcare professionals bridge the gap between pediatric and adult oncology care. Teen Cancer America aims to educate and support hospitals and outpatient facilities in the development of specialized units for this age group. The units are places just for teens and young adults where the cancer experience is understood and the importance of living life through the cancer journey is nourished. Teen Cancer America’s work also supports the coming together of physicians and allied healthcare professionals in both pediatric and adult oncology so that the teen and young adult cancer patient care becomes closer to where it needs to be.
About Yillio
YILLIO helps consumers connect to merchants, and find events and activities along their route. Consumers can download the app on Apple or Android free and merchants can create an advertising message to share real-time, money-saving promotions, specials, coupons, gas prices and fun events.
YILLIO’s GPS route planning and merchant reported promotions allow consumers to search and plan where they want to stop between the beginning and end of their destination. Underlying YILLIO is a sophisticated patented route-based network that uses location, navigation and a variety of contextual inputs to match mobile consumers with relevant places, offers and discounts.
