In partnership with Macy’s, the 2019 SAY YES TO THE PROM Tour Kicks Off in Silver Spring, MD, with Stops in Knoxville, TN, Los Angeles, CA, Denver, CO, and New York, NY
Press Release – (New York, N.Y.) – TLC’s SAY YES TO THE PROM initiative is back for the eighth consecutive year and kicking off the 2019 prom season alongside returning retail partner Macy’s to help 1,000 underserved and deserving students across the country find the perfect prom look. Travelling to five different cities, SAY YES TO THE PROM will create the ultimate prom “shopping” experience, complete with one-on-one style sessions with Monte Durham of TLC’s SAY YES TO THE DRESS: ATLANTA to help the students find the perfect dress, tuxedo and accessories.
Each of these 1,000 deserving students will be treated to a full shopping day alongside Durham. Young ladies will receive the prom dress of their choice, as well as shoes from Nina, Blue by Betsey Johnson, Jewel Badgley Mischka and Adrianna Papell, all provided by Macy’s. To complete their prom ensembles, they will be able to frost themselves with Kendra Scott earrings, necklaces and bracelets. Young men will be furnished with a complete tuxedo rental from Men’s Wearhouse. Stylists from Paul Mitchell Schools will help participants cultivate their personal prom style by providing hair and makeup consultations.
The SAY YES TO THE PROM tour will begin in February in Silver Spring, MD, and continue in March with stops in Knoxville, TN, Los Angeles, CA, Denver, CO, and ending in New York, NY. Each stop along the tour will feature an all-day “shopping” event to outfit participating students with the perfect head-to-toe prom ensemble. Beyond these local events, the specially designed line of SAY YES TO THE PROM dresses and accessories are currently available for purchase in Macy’s stores nationwide and online for the fourth consecutive year.
“What initially started as a prom dress donation drive and outreach event aimed at outfitting high school students with prom attire back in 2011, TLC’s SAY YES TO THE PROM has since evolved into a nationwide initiative. Entering its eighth consecutive year, this program stands by its mission – to give students across the country an unforgettable prom experience, along with educational and career-building opportunities beyond the prom that help prepare students for their futures,” said Adria Alpert Romm, Chief Human Resources and Global Diversity Officer, Discovery, Inc., and creator of SAY YES TO THE PROM.
“Macy’s is thrilled to partner with SAY YES TO THE PROM and help bring the magic of prom to these deserving students,” said Durand Guion, group vice president, Macy’s Fashion Office. “We know what a special moment this is, and we are incredibly thankful to our colleagues and customers for making these incredibly deserving prom wishes come true.”
Designed to go beyond the dress and tuxedo to prepare students for college and careers, this year’s SAY YES TO THE PROM will feature scholarship, internship and mentorship opportunities as part of educational and youth workforce partnerships with The Will and Jada Smith Family Foundation’s Careers in Entertainment initiative and The Emma Bowen Foundation. Students at each event also will meet and be paired with professional mentors from the fashion and media industries. These mentor-mentee relationships will extend beyond the event and offer students an ongoing connection to the professional world.
This year’s SAY YES TO THE PROM tour welcomes both new and returning national partners. In addition to a glittering selection of over 2,500 donated dresses from Macy’s, SAY YES TO THE PROM will be more impactful than ever before as a result of contributions from premier partners including Men’s Wearhouse, Kendra Scott, Nina, Blue by Betsey Johnson, Jewel Badgley Mischka, Adrianna Papell and Paul Mitchell Schools. AT&T® employee volunteers and members of Women in Cable Telecommunications (WICT) will serve as mentors and style guides for this year’s initiative. The Cable Center will return as a SAY YES TO THE PROM partner to host this year’s Denver event.
“Say Yes to the Prom holds a very special place in my heart,” said Jana Henthorn, president and CEO of The Cable Center, which first hosted the event in the spring of 2016. “It was at this event where we first met our brilliant intern, Monserrat “Monsi” Vasquez, who was a high school senior and her class valedictorian. Monsi was my mentee and after the event, she began working as an intern at The Cable Center. Monsi still works with us in our office and has been a stellar addition to our team. We are delighted to be working with Discovery again to host this truly fun celebration and one-of-a-kind opportunity for our local Denver student community!”
“Having Monte and the Say Yes to the Prom team back at The Cable Center is such an honor. Seeing Monte work with these young women and men is heartwarming,” said Diane Christman, SVP of development at The Cable Center. “At the Denver event, Monte knew every single one of the students by name, and we watched them all gain confidence under his expert tutelage. We can’t wait for Say Yes to the Dress to be back at The Cable Center and to be part of this fantastic community event.”
Dates and locations for the 2019 SAY YES TO THE PROM tour include:
Also, as part of Macy’s partnership with Becca’s Closet, for each prom dress purchased on Saturday, March 30th, Macy’s will donate one, up to 5,300 dresses, to a girl in need. Please visit www.tlc.com/sayyestotheprom to learn more about this year’s SAY YES TO THE PROM initiative and Becca’s Closet and follow #SYTTP on Twitter and Instagram.