Dance-Off Campaign to Raise Awareness and Funds for Global Access to Primary Education
New York, NY, January 16, 2014 – Today, The Global Poverty Project announced its newest digital campaign, Get Down, a six-week energetic and interactive online dance competition that aims to raise awareness for the 57 million children around the world who live without access to primary education. The campaign asks participants to create a short, 15-30 second ‘dance-off’ video and upload it to GetDownDanceOff.org, where participants can share their video via social networks, receive votes from the community, and fundraise to support education programs across the world. Get Down will take place in the United States, Australia and New Zealand.
In its first year, the campaign will raise critical funds to support the work of the Cotton On Foundation, whose programs provide education to children in Southern Uganda. Funds raised from Get Down will help build schools, give scholarships to children who would not otherwise have access to an education, pay for new teacher programs, and more.
Starting today, people everywhere can upload a short dance video and challenge their friends to a dance-off. Dancers get sponsored for each vote or view their video receives, and participants are encouraged to fundraise money in support of the Cotton On Foundation.
The New York Jets Flight Crew cheerleading squad has voiced their support of the campaign, dancing-off and challenging other NFL cheerleading squads to Get Down. The squad’s video is featured on the Get Down platform, where they are driving donations in support of universal access to primary education.
“Everyone in the world can dance, but not everyone in the world has access to a basic education,” said Ross de la Haye, Programs Manager at The Global Poverty Project. “Get Down allows everyone to express themselves creatively through dance to help create support for vital education projects.”
Throughout the campaign, participants will have the chance to win prizes including two audience tickets for Season 11 of “So You Think You Can Dance,” and tickets to incredible concerts such as the Coachella Valley Music and Arts Festival, One Direction, Kings of Leon and Chvrches. All participants will be awarded Global Citizen points, which can be redeemed for tickets to incredible concerts through the Global Citizen Tickets Initiative following the campaign.
Get Down is an initiative of the Global Poverty Project, an education and advocacy organization whose mission is to increase the number and effectiveness of people taking action against extreme poverty. For more information about Get Down, visit www.getdowndanceoff.org, “Like” us on Facebook, and follow us on Twitter and Instagram at @getdowndanceoff.
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THE GLOBAL POVERTY PROJECT:
Best known for the Global Citizen Festival in Central Park, NYC, and the Live Below the Line campaign, The Global Poverty Project is an international education and advocacy organization working to catalyze the movement to end extreme poverty. An Australian-grown project, The Global Poverty Project creates campaigns with the purpose of increasing the number and effectiveness of people taking action to end extreme poverty, with the vision of a world without extreme poverty by 2030. For more information, visit our website at www.globalpovertyproject.com
GLOBAL CITIZEN:
Launched successfully with the Global Citizen Festival on September 29, 2012, in New York City’s Central Park, Global Citizen is an innovative online platform and mobile application that tracks and rewards activist action through a point-scoring system. Accumulated points are used as a currency to bid on live entertainment experiences like tickets to great concerts and a host of other entertainment events. Join the conversation: “Like” us on Facebook and follow us on Twitter and Instagram at @GLBLCTZN.
MEDIA INQUIRIES:
Blaec Kalweit, kalweit@sunshinesachs.com, (212) 691– 2800
Haley Dorgan, Dorgan@sunshinesachs.com, (212) 691– 2800
