Leading Hair Extension Brand Encourages Stylists to Donate Extensions to Create Wigs
New York, New York – SHE by SO.CAP.USA, the world’s leading provider of all-natural hair extensions, has launched a hair donation program to create high-quality wigs for those who have lost their hair due to illnesses. The nationwide initiative asks stylists at participating SHE by SO.CAP.USA salons to save hair extensions that have been removed so they can then be donated to various nonprofit organizations including Share Your Hair, Pink Heart Funds and Children With Hair Loss.
“SHE by SO.CAP.USA continually seeks ways to work with various charity organizations, and the start of this new campaign specifically works to repurpose our product in an extremely important way,” said Ron Cardillo, Sr., President of SHE by SO.CAP.USA. “People see extensions as having one purpose, but we can now use them to support those who have lost their hair by providing them with the highest quality wigs as well.”
To contribute, SHE by SO.CAP.USA requests that salons prepare the extensions as follows:
- Bundle the hair extensions in the same way they are taken off of the head, keeping the cuticle in the same direction and leaving the bonds intact;
- Tie a rubber band around the extensions just below the keratin bonds;
- Mail the bundled hair via UPS or FedEx to the SHE by SO.CAP.USA Headquarters (175 Myrtle Avenue, PO Box 51, Mahopac Falls, NY 10542);
- SHE by SO.CAP.USA will shackle, clean and sterilize the hair which they will then donate to the nonprofit organizations;
- If the salons provide their name, stylist, customer name and address, SHE by SO.CAP.USA will donate the hair in their name.
SHE by SO.CAP.USA also hosts its annual Pink Hair For Hope™ campaign which has brought together thousands of salons nationwide and has raised over 2.3 million dollars for research to fight Breast Cancer. For more information, please contact SHE by SO.CAP.USA at 877-855-4247 or visit www.socapusa.com.
About SHE by SO.CAP.USA
SHE by SO.CAP.USA Hair Extensions offers the largest selection of hair types and hair color for hairstylists to select from (More than 90 haircolor shades are currently available in three different textures: straight, medium wave and curly). Every SHE by SO.CAP.USA Hair Extensions product and piece of equipment is developed and manufactured at the Company’s factory in Italy by its team of specialized research chemists, engineers and hair extensionists. They use only the best hand selected, 100% European-type human hair that is pre-bonded with 100% Keratin Tips to ensure a healthy, strong and long-lasting bond. All SHE by SO.CAP.USA® Hair Extensions are applied with the latest equipment utilizing the lowest temperature on the market (110°C). The Company recently introduced several new and innovative products, including new clip-in hair pieces, special adhesive extensions called Extensives, long hair wefts, hair parfum and three new flat irons, as well as a new warm fusion machine – FireX. SHE by SO.CAP.USA Hair Extensions also offers a complete line of wild haircolor options and hair ornamentation such as strands of crystals and feathers. In coming years, SHE by SO.CAP.USA Hair Extensions will also be introducing a makeup line, hair color and a complete line of complementary hairstyling tools. (www.socapusa.com)
