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Devin D. Thorpe

Devin Thorpe

Shave Beards to Save Lives: MenEssentials Celebrates the Launch of U.S. Website with a Pop-Up Shave Shop to Benefit Movember Foundation

Online Grooming Shop for Men Invites the Bearded to a Day of Pampering, Beer Drinking, and Giving Back

LOS ANGELES, CA – November 21, 2014 – To celebrate the launch of and mark the end of beards around the nation, MenEssentials will be hosting a pop-up shave shop in Westwood Village, Los Angeleson Monday, December 1 from 10 a.m. to 7 p.m. The event, which will donate 100 percent of proceeds to the Movember Foundation, invites guys to use (and lose) their beards to benefit a greater cause: prostate cancer awareness.

After providing Canada with the largest and most extensive arsenal of men’s grooming, skincare and lifestyle goods for the past two decades, MenEssentials is doing the gentlemanly thing and extending its reach to the United States. The company will begin with the launch of its online store and, in the coming year, open several brick-and-mortar locations in the Los Angeles area. To celebrate: a day of professional shaves, free beer, and the opportunity to give back. MenEssentials will donate to the Movember Foundation the entirety of profits made from the mobile shave shop and match all donations up to $5,000.

“Our entire company is founded on this idea of being ‘true gentlemen.’ I think this goes beyond luxury grooming products and colognes, but also has something to do with giving back,” says Greg Aghamanoukian for MenEssentials. “MenEssentials’ pop-up shave event is the perfect opportunity to celebrate our U.S. launch, introduce men to our wide range of products, and most importantly, raise funds and awareness for prostate cancer.”

In true Hollywood fashion, the company will have a step and repeat, where freshly shaved guys can get their photo snapped for a chance to enter the MenEssentials social media contest for free swag.

“After going beard-free, men can cheers to a day of good looks and good deeds as they head next door to the legendary Barney’s Beanery for a complimentary beer,” says Aghamanoukian. “It’s not an event any man will want to miss.”

November is bound to get hairy, which is why, come December 1, MenEssentials plans to be there to ensure no beard is shorn in vain.

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