Saxon/Hart, New York City’s first cause marketing alliance, is proud to co-sponsor two days of beauty and renewal for fifteen special women, all of whom have battled breast cancer before the age of 40 and survived. As a part of the ongoing #BLANKCANCER awareness campaign, the ladies – patients at The Dubin Breast Center of The Tisch Cancer Institute at Mount Sinai – will be treated to a day of beauty, pampering and makeovers.
Taking place on March 20th and 21st, the event is being co-sponsored and hosted at The Red Door Spa, located in Union Square, NYC. Services provided will include wig styling, haircuts, coloring and manicures.
Breast cancer is the most commonly diagnosed cancer in women in the United States. It is estimated that one in eight women will develop breast cancer in her lifetime. Among the fifteen women that will be participating, all have undergone breast cancer treatment, including surgery, chemotherapy and radiation.
Alexandra Russo, social worker at The Dubin Breast Center and group facilitator for the Young Women Connect Support Group, shares her excitement, stating, “These young women have endured many changes and losses through treatment and are eager to move towards regaining their sense of self, especially when it comes to body image. I know they are so appreciate of what’s sure to be a fun, restorative day of pampering.”
The #BlankCancer campaign aims to bring awareness to all cancers through a unique, interactive social media initiative, supported by makeover events like these. Participants can easily join the cause by printing a sign at www.saxonhart.com, filling in the blank – telling the world what they’d like to do to cancer – taking a selfie and sharing across Facebook, Twitter and Instagram.
“Each month, we honor and recognize different cancer fighters and survivors, in an effort to bring awareness to the cause. Our goal through the #BLANKCANCER campaign is to show that we are all in this fight together. We’re excited to honor these outstanding women, by helping them to see how beautiful they are both inside and out” says Heidi Burkhart, president of Saxon/Hart.
