The TV personality opens up her closet on the leading social marketplace for fashion, selling close to 150 iconic pieces benefitting Yum-o!
Press Release – REDWOOD CITY, CALIF. — May 31, 2018 — Today, Poshmark, the largest social marketplace for fashion where anyone can buy, sell and share their style with others, announces its latest Posh Closets for Charity collaboration with Rachael Ray, the renowned TV personality, best-selling author and cook.
The beloved TV host will launch her pop-up closet with two exclusive inventory drops directly from her personal closet to her virtual closet on Poshmark. The first drop will launch on Thursday, May 31 at 7 a.m. PT, followed by a second drop of inventory in mid-June. Ray will be donating all of her proceeds to Yum-o!, her cooking and kids charity that empowers children and their families to have a healthy relationship with food and cooking.
“I’m so excited to partner with Poshmark to launch my Posh Closet for Charity for the benefit of our Yum-o! organization,” Ray said. “These are some of my favorite items!”
Beginning May 31, the millions of shoppers on Poshmark will have the opportunity to scoop up one-of-a-kind iconic pieces donned by Ray, including several looks she’s worn in appearances with Michelle Obama, such as the dress she wore to the Obamas’ final White House State Dinner, in addition to the stunning LBD worn on the Daytime Emmy Awards red carpet, outfits seen on the covers of her Rachael Ray Every Day magazine and of course, the Rachael Ray Show. Each drop will consist of highly coveted items, including tops, skirts, dresses, shoes, jewelry and accessories, from brands such as Isabel Marant, Kendra Scott, Zadig & Voltaire, Christian Louboutin, Alice + Olivia, Gucci, Vince, Anthropologie, Alexander Wang, Diane von Furstenberg, and many more.
“Given Poshmark’s commitment to inspiring success, spreading love and creating opportunities for its community to give back, Posh Closets for Charity has become the leading program for influencers and celebrities to support causes they care about,” said Manish Chandra, founder & CEO of Poshmark. “We’re thrilled to partner with Rachael Ray for our latest Posh Closets for Charity collaboration — her dedication to people and giving back makes her the perfect addition to the Poshmark community.”
As part of its ongoing Posh Closets for Charity program, Poshmark will continue to collaborate with celebrities to open in-app pop-up shops featuring coveted celebrity merchandise benefitting a great cause. To learn more about Poshmark, visit poshmark.com, and follow @rachaelray on Poshmark for insider access to her next pop-up drop. To help empower kids and their families to develop healthy relationships with food and cooking, visit yum-o.org.
About Poshmark
Founded in 2011, Poshmark is the largest social marketplace for fashion where anyone can buy, sell and share their style with others. Poshmark’s mission is to make shopping simple and fun by connecting people around a shared love of fashion, while empowering entrepreneurs to become the next generation of retailers. Recognized as the go-to shopping destination for millennials, Poshmark’s community of over four million Seller Stylists help shoppers discover the perfect look from over 75 million items and 5,000 brands. The company is backed by the world’s leading investment firms and venture capital institutions including Mayfield, Menlo Ventures, GGV Capital, Temasek, Inventus Capital, Uncork Capital, Union Grove Venture Partners, Shea Ventures and AngelList. For more information, please visit www.poshmark.com, or find us on Instagram, Facebook, Twitter, Pinterest and Snapchat.
About Rachael Ray
Rachael Ray is best known as the host of the hit syndicated Emmy Award winning daytime television show “Rachael Ray” produced by CBS Television Distribution in association with Harpo Productions, Scripps Networks and Watch Entertainment. Rachael’s warmth, energy, and boundless curiosity also reach millions of fans through her popular Food Network shows, her lifestyle magazine Everyday with Rachael Ray, her bestselling cookbooks, her signature line of cookware manufactured by Meyer, her meal transport products by RR Accessories and her pantry products by Colavita. In 2007, Rachael launched the Yum-o! organization, a non-profit organization dedicated to empowering kids and their families to develop healthy relationships with food and cooking and in 2008 she partnered with Ainsworth Pet Nutrition to create a line of pet food with all of her personal proceeds being donated to organizations that help animals in need. For more information, visit www.rachaelray.com.
About Yum-o!
Yum-o!® is Rachael Ray’s nonprofit organization that empowers kids and their families to develop healthy relationships with food and cooking by teaching families to cook, feeding hungry kids and funding cooking education and scholarships. By providing the tools to create easy, affordable and delicious meals, Yum-o! is changing the way America eats. For more information about the Yum-o! organization, please visit www.yum-o.org.
