“Experiential Dry Cleaning” reaches the cities professionals beyond Brickell
Press Release – Miami, FL, November 6, 2018— OXXO Care Cleaners®, the leading environmentally friendly garment cleaning franchise, announced today that they will be opening their newest store located at 243 NE Third Avenue, FL 33132 in Downtown Miami, FL, on December 1st, 2018. This ideal location is a half block from the American Airlines Arena and just steps from the Holiday Inn.
“Our Brickell location is booming so it was logical to continue to cater to the similar downtown market. Miami professonals truly value our “We Care” philosophy coupled with innovative equipment, quality and use of GreenEarth. This market particularly appreciates the 24/7 ATM drop off and pick up as well as our at home delivery service. We are proud to have made OXXO Care Cleaners a staple in South Florida, OXXO’s home, and growing in many cities across America, ” said Salomon Mishaan, CEO of OXXO Care Cleaners.
OXXO will be the only dry cleaner in Downtown Miami that offers operational transparency, speed, quality, and ATM-style convenience. OXXO stores have same-day service available when ordered before 11:00 AM, or the next day if made after 2:00 PM.
Jose Guillermo Leon Castellano, Downtown store owner, said: “We are so excited about opening Downtown. We saw a need for a new cleaning service – there were no other dry cleaners in downtown like ours and in fact, only two traditional ones. Our Brickell sales results have been impressive and we are confident its because Miami’s professionals appreciate our unique offering and free delivery. Within the downtown, we are also targeting executives at offices and condos.”
Jose Guillermo’s family owns three other successful OXXO franchises in Coral Gables, Palmetto, and Brickell, and he is the visionary for the downtown project. His storefronts are the only 5 star dry cleaners in their areas on Google. Now, the Downtown Miami residents that have demanding and busy schedules, will enjoy the most modern and innovative dry cleaning service right in their backyard.
Jose Guillermo, proud owner of the Palmetto OXXO which borders Pinecrest, emphasizes how important knowing his customers is and says, “My strategy for Pinecrest is very personalized – my team actually goes door to door to explain OXXO’s benefits. People love learning about our unique brand.”
OXXO Miami customers are drawn to the unique combination of services offered—24/7 ATM pick up/drop off, boutique-style setting, mobile payment app, use of GreenEarth, and on-premises hand ironing. “People truly like the familiarity of OXXO franchisee owners and the high-end dry cleaning experience. We’re very excited about amplifying our services in downtown,” said Jose Guillermo.
Miami has also launched recent environmental initiatives, coinciding with OXXO’s mission of providing GreenEarth technology and solvents and Top Terra the most environmentally frendlly detergent. The GreenEarth Cleaning process uses liquid silicone in place of petrochemicals. Liquid silicone is a base ingredient in many everyday shampoos, conditioners and lotions, and is safe in contact with human skin. Top Terra produced with renewable components, elaborated from an ingredient derived from palm oil instead of fossil fuels and will be the only one of its kind in the U.S.
OXXO CEO Salomon Mishaan concluded: “We are confident that the personalized service and experience we will offer at Downtown Miami will continue to drive loyalty for our brand throughout the region. We are enthusiastic for Downtown Miami residents to experience and embrace all the things we love about OXXO.”
OXXO Care Cleaners® is a leading environmentally-responsible dry-cleaning franchise based in the U.S. with international presence. OXXO was founded with our “WE CARE” philosophy and commitment and has applied it to every aspect of our business. We care for our customer’s health, appearance, garments, the community, the environment and our employees. At OXXO®, customers experience the ultimate in garment care with the use of environmentally safe GreenEarth solvents (no use of Perc (Perchloroethylene)) chemicals common at other dry cleaners, and now using TOP Terra for laundered garments, the latest 24/7 ATM-style pick up service, the most technologically advanced European manufactured garment care equipment and the traditional method of hand-ironing. All garments are cleaned right the first time and personally inspected by OXXO® garment care specialists to ensure superior finishing and meticulous attention to detail. Visit www.oxxousa.com for more information and the OXXO® nearest you. For more information about the OXXO Care Cleaners® franchise opportunity, call 1.866.462.6996 or visit www.oxxocarecleanersfranchise.com