“A Million Ways to Outshine” Campaign Will Improve Access to Fresh Fruits and Vegetables in Food Desert Communities
OAKLAND, Calif. (June 20, 2014) – The Outshine brand is launching a new campaign called “A Million Ways to Outshine.” The program provides monetary donations for fresh fruits and vegetables to food banks across the country to help improve the health of the communities they serve. The donation aligns with the Outshine brand’s overall mission to provide healthier snacking options.
Beginning in June, Outshine will donate one million pounds of fresh fruits and vegetables to twenty food banks in designated food deserts — communities that lack access to fresh, affordable, healthy food. As a result, many of the residents in these areas suffer from higher rates of health conditions, such as obesity, heart disease and more.
“Many communities lack affordable access to the fresh fruits and vegetables that are critical to overall health and vitality. The Outshine brand’s mission is to help our customers ‘shine brighter’ in every aspect of their lives, including caring not only for their own health and wellness, but also for the health and wellness of others. This donation is one of the many ways we are celebrating the launch of our new line, Fruit & Veggie Bars, the first national line of frozen bars to combine real fruits and vegetables,” said Kerry McLaughlin, Associate Brand Manager of Outshine.
Throughout the summer, Outshine will make monetary donations to the following twenty designated partner food banks throughout the country, with funds specifically allocated to provide fresh fruit and vegetables for people in the surrounding community:
- Alameda County Community Food Bank, Oakland, CA
- Atlanta Community Food Bank, Atlanta, GA
- Capital Area Food Bank, Washington, DC
- Connecticut Food Bank, New Haven, CT
- Emergency Foodshelf Network, Minneapolis, MN
- Food Bank For New York City, New York City, NY
- Food Bank of Central & Eastern North Carolina, Raleigh, NC
- Food Bank of the Rockies, Denver, CO
- Gleaners Community Food Bank of Southeastern Michigan, Detroit, MI
- Good Shepherd Food Bank, Auburn, ME
- Greater Chicago Food Depository, Chicago, IL
- Harvesters – the Community Food Network, Kansas City, MO
- Houston Food Bank, Houston, TX
- Los Angeles Regional Food Bank, Los Angeles, CA
- Mississippi Food Network, Jackson, MS
- Oregon Food Bank, Portland, OR
- Philabundance, Philadelphia, PA
- Second Harvest Food Bank of Central Florida, Orlando, FL
- St. Mary’s Food Bank, Phoenix, AZ
- Tri-State Food Bank, Evansville, IN
The campaign will also include a nationwide sampling tour, where consumers can enjoy free samples of the new Outshine Fruit & Veggie bars at select locations and events. In addition, consumers have the opportunity to participate in a variety of challenges on the Outshine Facebook page at www.facebook.com/Outshine.
To underscore the Outshine brand’s commitment to healthier snacking, Outshine introduced its newest product line, Outshine Fruit & Veggie Bars. Each bar contains 25% vegetables, and is made from vegetable purees and juices. The line includes five innovative flavors: Blueberry Medley, Tangerine Carrot, Apple and Greens, Peach Mango Medley, and Strawberry Rhubarb, as well as a 12-count multi-pack featuring Blueberry Medley, Strawberry Rhubarb, and Tangerine Carrot.
In addition to the new Fruit & Veggie Bars, the Outshine brand includes existing Outshine Fruit Bars and Outshine Coconut Waters favorites, such as Coconut Waters with Pineapple, Coconut Waters with Banana, Creamy Coconut, Grape, Lemon, Lime, Mango, Peach, Pineapple, Pomegranate, Raspberry, Strawberry and Tangerine; Multi-packs include Grape, Cherry, and Tangerine; and Lime, Strawberry, and Wildberry; and No Sugar Added multi-packs include Black Cherry, Strawberry-Kiwi, and Mixed Berry; and Strawberry, Tangerine and Raspberry.
To find out more about Outshine frozen snacks and the “A Million Ways to Outshine” campaign, visit www.OutshineSnacks.com.
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for seventeen consecutive years, Nestlé provides quality brands that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2013 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2013 sales of $99 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.
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