Giving trends show nonprofits are gaining significant traction in reaching donors online as fundraising continues to evolve
Washington, D.C. – May 14, 2014 — In the first quarter of 2014, Salsa Labs, Inc. (Salsa) nonprofit clients raised $9,471,492 through Salsa’s platform that helps nonprofits grow, engage and retain their base of online support. Salsa also added the American Cancer Society Cancer Action Network, Families USA, the Sunlight Foundation and others to its network of more than 2,000 organizations. In just three months, Salsa clients reached nearly 705 million potential donors through email.
“This growth in online giving says pretty clearly to us that nonprofits are embracing many of the tools that drive online engagement – including social media and one-click email fundraising,” said Christine Schaefer, vice president of community and marketing for Salsa. “Adapting to today’s digital world is truly a shift change for our clients, and we believe it is our responsibility to educate nonprofits on the best ways to increase advocacy and donations online.”
Earlier this month, Salsa released a new white paper, “Why Are You Slackin’? Get Past the “Like” Already,” that explores what it takes to turn online supporters into offline activists and the steps that nonprofits need to take to stay relevant in this ever-booming digital age.
Salsa also offers nonprofits an ebook primer on how to make effective decisions for their social media strategy. The ebook, “The Essential Guide to Social Media for Nonprofits,” published earlier this year, provides practical tips that will enable nonprofits to get closer to reaching their social media goals – and ultimately, their organization’s mission.
Working side-by-side with its nonprofit clients every day, Salsa understands the importance of providing nonprofits with learning opportunities through webinars and other educational material, thereby empowering them to maximize their fundraising and advocacy efforts. Salsa’s ongoing success is a result of its ability to continue to offer its clients new products and the strategic best practices they need to ignite action and fuel change for their missions online. Follow Salsa on Twitter or like them on Facebook.
About Salsa Labs
Salsa Labs (Salsa) helps nonprofits and political campaigns ignite action and fuel change around the world by growing and engaging a base of support online. With Salsa, groups of all sizes can easily organize their supporters and chapters, fundraise, advocate, communicate through email and social media, host events and measure results. Salsa provides more than technology; it offers strategic best practices, training, highly rated support and a strong online community, so its clients can focus their energy on their mission. The company currently empowers more than 2,000 organizations’ and their more than 75 million donors, members, activists and fans across the globe. For media information, contact Leah Wilkinson, WilkinsonShein for Salsa, 703-907-0010 or leah@wilkinsonshein.com. Visit Salsa online at www.SalsaLabs.com.
