MONTVALE, NJ—SEPTEMBER 3, 2013)—Benjamin Moore is joining The Mission Continues (TMC), the national organization whose membership of veterans from the Iraq and Afghanistan wars are transitioning to post-military careers through volunteerism, to honor another group of American heroes: first responders. The 130 year-old paint company is donating more than 550 gallons of paint as well as some elbow grease as its employees work alongside other TMC volunteers and local civic groups to make over and refurbish projects for locations across the country that house firefighters and other emergency assistance resources The initiative begins September 7 in Washington, DC and St. Louis, MO, where local TMC teams will get to work on their respective Fire & Emergency Medical Services Training academies. On September 9, teams will undertake two projects in New York, including the painting of the FDNY’s Training Academy on New York City’s Randall’s Island and a second FDNY location in Bayside, Queens. Then, on September 11, the beneficiaries of this program will be the Texas Fire Museum in Dallas, and the Salvation Army Maryvale Corps Community Center in Phoenix.
A History Of Social Responsibility
Benjamin Moore, which this year is marking its 130th anniversary, has a longstanding history of contributing to community sustainability and supporting first responders on a grassroots level. Benjamin Moore’s work with The Mission Continues is just the most recent chapter in the paint maker’s long-standing focus on community sustainability; throughout 2011 and 2012, Benjamin Moore partnered with the Painting & Decorating Contractors of America (PDCA) and the U.S. Conference of Mayors (USCM) and painted 51 emergency shelters—one in every state and D.C. plus nine in Canada.This spring, Benjamin Moore joined TMC with one of its own projects —the painting of the League School in Brooklyn, a non-profit devoted to the evaluation, treatment and education of children and adults with psychiatric and developmental disabilities, an event attended by TMC’s own CEO and former Navy Seal Eric Greiten; The Daily Show’s Jon Stewart and TIME Magazine’s Joe Klein. To learn more, visit www.benjaminmoore.com.
About Benjamin Moore & Co.
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of North America’s leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, Benjamin Moore maintains a relentless commitment to sustainable manufacturing practices and continues to develop the most eco-responsible formulations possible. In 2012, the company’s Natura® paint received the Green Good Housekeeping Seal, acknowledging its high degree of sustainability plus rigorously tested performance. Other superior products in the Benjamin Moore Green Promise® portfolio include Aura®, Regal® Select, ben® and Ultra Spec® paint for commercial interiors — all built upon our patented Gennex® platform that has changed the industry and earned the passion and loyalty of homeowners and professional painters by delivering extremely low-VOC and peerless beauty and performance. J.D. Power and Associates 2013 Interior paint Satisfaction Study ranked Benjamin Moore highest in consumer satisfaction, marking the third consecutive year and fourth time the company has earned this rating. Benjamin Moore paints deliver authentic Benjamin Moore colors and are available exclusively from Benjamin Moore’s network of paint and decorating dealers.
