Press Release – Frisco, TX, July 20, 2017 – The Nonprofit Innovation & Optimization Summit will kick off its 2nd annual event in Fort Worth, TX on September 21-22. Aiming to increase generosity and multiply nonprofit impact, the NIO Summit will bring in leading for-profit marketers to train fundraisers with cutting-edge optimization strategies.
After working for many years at both a nonprofit and a fundraising agency, Tim Kachuriak – Chief Innovation & Optimization Officer for NextAfter – had become frustrated with the lack of innovation in the nonprofit industry. According to Kachuriak, nonprofit marketers and fundraisers are being left in the dust by their for-profit counterparts in the area of innovation.
“The lack of innovation in nonprofit fundraising is systemic. Organizations use the same tactics over and over, hoping that they will sustain them until the next campaign,” Kachuriak said. “Marketing has evolved dramatically over the past decade, but nonprofits haven’t caught up. Either we innovate, or we die.”
Today’s nonprofit conferences and events only perpetuate this lack of innovation. Most nonprofit marketing and fundraising speakers repeat the same best practices of 10 years ago, all while trying to sell you on their agency’s services or their latest book.
Kachuriak and his team at NextAfter launched the first Nonprofit Innovation & Optimization Summit in 2016 with the intent of breaking this trend. Rather than have an open application for speakers like many of today’s nonprofit events, they hand-select the leading marketing and optimization speakers from the for-profit industry.
“By hand-selecting and actually paying our speakers, we can ensure that organizations are empowered with the most innovative strategies in order to systematically grow their revenue and impact,” said Kachuriak.
This year’s Nonprofit Innovation & Optimization Summit is back in Fort Worth, TX on September 21-22 and promises to help organizations discover more innovative ways to multiply their impact. Bringing in speakers like Bart Schutz from Online Dialogue, a Netherlands native and a world-wide leader in A/B testing and persuasion psychology, the NIO Summit aims to equip fundraisers to utilize the web as the world’s largest behavioral testing lab to gain a deeper understanding of their donors and why they give.
Other speakers include Jessica Jackley, co-founder of KIVA; Mathew Sweezey of Salesforce.com; Austin McCraw of MECLABS; Annie Cushing, founder of Annielytics.com; and many more.
For more information about the 2017 Nonprofit Innovation & Optimization Summit, visit: https://www.niosummit.com/
