Renowned international stylist Karina Givargisoff announces the first-ever non-profit fashion media brand
Renowned stylist Karina Givargisoff, known for her work with international fashion magazines including Vogue, Muse, Numero, Porter, and I-D, announces the launch of MISSION Magazine and missionmag.org, the first-ever non-profit fashion media brand operating as a fully registered 501(c)(3). In its inaugural issue scheduled for March 8, 2017,International Women’s Day, MISSION will focus on Women of Empowerment, exploring charitable causes directly related to topics critical to women. Subsequent issues published every six months will focus on, and provide revenue to, different charitable causes every six months.
While there has been a groundswell of philanthropic initiatives led by fashion and luxury brands, there has not been a cohesive voice for the good will and good deeds of this critical sector of the popular culture and global economy. Taking the form of a vibrant website and bi-annual magazine, MISSION engages socially conscious people and communities to take action, while giving fashion, beauty and luxury brands a platform through which to highlight their own philanthropic and sustainable efforts.
“It was over two years ago, late spring 2014, when I had the idea for a non-profit fashion media brand. Seeing one of my dearest friends suffer from breast cancer, the feeling of helplessness at her situation, was very troubling to me. My mindset has shifted permanently. My overwhelming question became, ‘what can I do?’ It was at that moment MISSION was born. I wanted to create a brand that not only gives back, but also educates, raises awareness, and inspires a global community to make a difference,” said Karina Givargisoff, founder, MISSION Magazine.
To kick things off, missionmag.org launched a video tiled “My Mission,” featuring some of fashion’s biggest names including designer and philanthropist Donna Karan, creative director Nicola Formichetti, fashion designer and philanthropist Kenneth Cole, fashion icon Iris Apfel, model Ginta Lapina, fashion photographer Alexi Lubomirski, singer Sharleen Spiteri, and makeup artist Val Garland. Each one describes their personal mission.
MISSION is supported by a network of fashion influencers and cause leaders. Early supporters include: Donna Karan; Tina Brown; Ralph Lauren; Eco Age; Lauren Bush Lauren; Mary McCartney; Aerin Lauder; Swarvoski, KCD PR, Karla Otto PR, Julie Gilhart, Pauline Brown, former chairwoman of LVMH North America;Milk Studios; and Spring Studios, CLM Agency, Streeters Agency, among others.
To donate to MISSION Magazine’s Foundation, please click here.
Follow us at @MISSIONmagazine for news and updates on the brand and cutting-edge fashion editorial.
MISSION – For Fashion, For Beauty, For Good™ is the first ever non-profit, sustainable fashion media brand, operating as a fully registered 501C3.
Mission Magazine Foundation™ passionately celebrates innovation and good works in fashion and philanthropy while highlighting the connection between both. MISSION™ aims to build a community of all generations and nationalities with style and heart.
ABOUT KARINA GIVARGISOFF
Londoner Karina Givargisoff’s first taste of fashion was jumping straight into assisting Alex White at W magazine in New York City, starting as an intern then going onto be her first assistant. She studied fashion journalism and promotion at world prestigious Central Saint Martins in London, achieving a Bachelor of Arts With Honours. She went onto assist Karl Templer, an experience which gave her an immense understanding of menswear styling.
At the age of 28, she became fashion editor of The Face, a cutting edge magazine in London renowned for breaking in the likes of Carine Roitfeld, Melanie Ward, David Sims and Craig McDean. From there she became a professional freelance stylist, working for Vogue Italia, Vogue Japan, Vogue China, Vogue España, Vogue Germany, POP, MUSE, Numéro Tokyo, Porter and i-D, among others.