Summer Long On-Premise and Consumer Drink Pink Program, Highlighting Unique Drink Recipes to Kick Off Collaboration
NEW YORK, NY (July 8, 2015) – Little Black Dress Wines is proud to announce its partnership with the global non-profit organization Keep A Breast Foundation. A longtime supporter of causes that are important to women, Little Black Dress Wines’ summer-long campaign is designed to raise awareness about breast cancer prevention.
Throughout the summer, Little Black Dress Wines will be kicking off the collaboration with an On-Premise Drink Pink Program, highlighting three unique drink recipes. On-Premise Accounts will have the opportunity to help Little Black Dress Wine raise additional funds for Keep a Breast by donating a portion of the proceeds from featured Little Black Dress Pink Drinks to the Keep a Breast Foundation.
The featured cocktails are easy to make behind the bar and at home. They include:
On-premise accounts and consumers across the country are also being challenged to develop a new PINK DRINK recipe featuring Little Black Dress Wines. Submissions may be made via Little Black Dress Wines’ social media channels including Facebook, Instagram and Twitter using #LBDPinkDrink. The winning recipe will be featured as Little Black Dress Wines’ “Official Pink Drink” for Breast Cancer Awareness Month.
During the month of October, Little Black Dress Wine bottles will feature a self-check necker. The waterproof, fold-out how-to necker is the perfect take-home shower reminder to conduct monthly self-checks. Little Black Dress Wines will also donate a portion of its proceeds to the Keep A Breast Foundation during this month with the generous support of distributor and retailer partners.
For additional information on Little Black Dress Wines visit www.lbdwines.com. Connect with Little Black Dress Wines on Facebook, Instagram and Twitter.
