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Devin D. Thorpe

Devin Thorpe

LINE-X Raises Over $100,000 For St. Jude Children’s Research Hospital® For Second Consecutive Year Thanks To Strong Participation By Franchises, Customers And Supporters

  • LINE-X Franchises, Corporate Employees and Customers donated over $100,000 for St. Jude Children’s Research Hospital® during various fundraisers last year
  • LINE-X Bedliner Campaign enabled participating franchises and the LINE-X corporation to collectively donate $10 for every bedliner sold during the CCAM campaign

Press Release – HUNTSVILLE, Ala., (March 6, 2019)LINE-X, a global leader in extreme performance protective coatings, renowned spray-on bedliners and first-rate truck accessories, has once again raised more than $100,000 for St. Jude Children’s Research Hospital® through its network of franchises and charitable customers and employees. The second-annual Childhood Cancer Awareness Month (CCAM) bedliner campaign continued LINE-X’s fundraising tradition thanks to the participation by franchises, employees and new donation opportunities which were added to this year’s fundraising efforts.

  • LINE-X’s continued company-wide mission to “protect what matters most” was reflected throughout the year by taking the fight against childhood cancer head-on thanks to its official partnership with St. Jude Children’s Research Hospital® and continuing to raise awareness and money for this important cause.
  • The second-annual fundraising campaign took place during CCAM throughout September each year. Similar to 2017, LINE-X and its franchises collectively made a $10 donation to St. Jude for every bedliner sold at participating franchises with additional donations coming from franchises and customers.
  • LINE-X presented other donation opportunities this year by offering co-branded t-shirts and tumblers at This allowed LINE-X customers and fans to show their support during CCAM and through the end of 2018.
  • In addition to the bedliner promotion, LINE-X corporate employees participated and raised funds supporting the “St. Jude Walk/Run to End Childhood Cancer” event in Huntsville, AL.

“Everyone who is a part of LINE-X is part of our family, and that spirit of coming together for a great cause was evident during last year’s fundraising campaign. We are incredibly proud to announce that our second annual fundraising campaign raised over $100,000 for our official partner, St. Jude Children’s Research Hospital,” said Dennis Weese, president of LINE-X. “For this campaign, we were dedicated to continuing the great tradition we started in 2017, so in addition to the bedliner portion of the campaign, we were able add new ways to donate to ensure we met our fundraising goals. The remarkable partnerships we have with organizations like St. Jude are a direct reflection of our company’s top priorities – ‘protecting what matters most.’”

“LINE-X has continued to provide on-going support for the St. Jude organization thanks to successful donation campaigns like the bedliner fundraiser. Exciting opportunities that involve franchises and customers are what keeps everyone engaged in the fight against childhood cancer and other life-threatening diseases,” said Richard Shadyac Jr., president and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “We are excited to again be working with LINE-X. It is inspiring to see our partners rally their franchises, employees and customers to support our lifesaving mission.”


LINE-X LLC ( is a global leader in extreme performance protective coatings offering scientifically formulated polymers that permanently bond to a wide range of surfaces for unmatched durability. With the launch of the brand’s Truck Gear by LINE-X accessory line, LINE-X’s near-‘unbreakable’ armor is complemented with premium, stylish truck offerings to make for a true one-stop truck customization solution at franchise locations across the United States and the globe. With prominent applications in the automotive, military, commercial, light industrial, heavy industrial, agricultural, marine and personal customization worlds, LINE-X brings legendary protection to the truck lifestyle and beyond. Headquartered in Huntsville, Ala., with more than 660 franchise locations, along with distributors in more than 75 countries, it is the mission of LINE-X to consistently produce the highest quality and most non-replicable materials available. Follow LINE-X on Twitter @LINEXProtects, become a fan on Facebook of LINE-X Protective Coatings, follow LINE-X on Instagram @LINEXNorthAmerica, and check out what LINE-X is doing on YouTube at: #Unbreakable #Style. #LINEXIT.

About St. Jude Children’s Research Hospital®

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and they won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting, liking St. Jude on Facebook ( and following us on Twitter (@stjude).

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