Iselin, NJ (June 25, 2013) – The makers of LifeStyles® Condoms (“LifeStyles”), one of the nation’s leading condom brands, today announced the launch of the #KnowYourStatus social media campaign in partnership with the AIDS Healthcare Foundation to raise awareness for National HIV Testing Day on Thursday, June 27, 2013.
The #KnowYourStatus campaign implores sexually active individuals to get tested, as well as to encourage their social circle to get tested. Starting Tuesday, June 25 through National HIV Testing Day on Thursday, June 27, #KnowYourStatus encourages those active on social media to “Donate Your Status Update to Knowing Your Status,” asking users to update their social media platforms with pre-written messages along with the hash tag #KnowYourStatus. For example:
o I’m donating my status to promote National HIV Testing Day. Find a center near you at freehivtest.net and #KnowYourStatus
o I just donated a condom to @AIDSHealthcare to support National HIV Testing Day #KnowYourStatus
o Safe sex starts with knowledge. Find an HIV testing center and get tested today at freehivtest.net #KnowYourStatus
For each status shared on Facebook, Twitter and Instagram with the hash tag #KnowYourStatus, LifeStyles will donate a condom, up to 50,000, to the AIDS Healthcare Foundation to help prevent the spread of HIV.
“Nearly 1.2 million people are living with HIV and almost one in five don’t know they are infected,” said Carol Carrozza, Vice President Sales & Marketing North America for Ansell Healthcare, the makers of LifeStyles Condoms. “Through this campaign, we hope to raise awareness surrounding the importance of knowing your status by partnering with an organization that shares our dedication to HIV education and prevention.”
As part of the campaign, LifeStyles Condoms will donate an additional 10,000 condoms to Condom Nation, an AIDS Healthcare Foundation initiative embarking on a 25 state tour to give away 10 million free condoms and promote condom use and safer sex in America.
“AHF is excited to partner with Lifestyles for the #KnowYourStatus social media campaign, which will work to engage and educate consumers in a whole new way and increase digital awareness for National HIV Testing day,” said James Vellequette, Director of Condom Nation. “This campaign aligns with our efforts to make condoms accessible to the Columbus, Ohio community and encourage everyone to ‘know their status’ by getting tested for HIV across the nation.”
For more information about the campaign, visit: www.lifestyles.com/knowyourstatus or follow:
o LifeStyles Condoms on Twitter: @LifeStylesUSA
o AIDS Healthcare Foundation on Twitter: @AIDSHealthcare
o Condom Nation on Twitter: @CondomNation
To find a free testing location in your area, visit www.FreeHIVTest.net.
About LifeStyles
Based out of Iselin, NJ, LifeStyles was launched in 1985 as a U.S.-based consumer products division of Ansell Limited, a global leader in healthcare barrier protective products with operations in the Americas, Europe, Asia and Australia. With over 20 styles of condoms and an assortment of other pleasure products on the market, LifeStyles and its affiliates are some of the leading distributors of sexual health goods in the U.S. and Canada. More information on LifeStyles can be found at www.lifestyles.com. For more information on Ansell and its other products, please visitwww.ansell.com.
About AIDS Healthcare Foundation
AIDS Healthcare Foundation (AHF) is the world’s largest provider of HIV/AIDS medical care. The organization provides cutting edge medicine and advocacy regardless of ability to pay. Generating and defining new, innovative ways of treatment, prevention and advocacy is the hallmark of the foundation’s success. 96 cents of every dollar earned in AHF’s www.outofthecloset.org thrift stores and not-for-profit full service pharmacies (www.ahfpharmacy.org) goes directly towards the free care and treatment of people living with HIV/AIDS both in the US and globally.
AHF is currently leading a mass testing initiative to identify and treat the 25 million people who do not know they are infected. By advocating big goals — aiming to see an unprecedented 1 billion people tested each year — AHF hopes to eliminate older, more time-consuming methods. In 2013, AHF met another historical milestone by being the first organization in the United States to offer the 1 minute HIV Insti-Results test.
