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Devin D. Thorpe

Devin Thorpe

Levi’s®Music Project Partners With Snoop Dogg To Create A Youth Masterclass In Music Production

Press Release – Music education and support are in constant danger of cuts and defunding around the world. Together with artists and community partners, Levi’s® develops music projects where access to education is needed most. Collaborating with the best musical artists, we bring music resources to community-based programs around the world.

The Levi’s® brand teamed up with Snoop Dogg to launch a project at the YMCA’s Youth Institute in Snoop’s hometown of Long Beach, California, restoring their music studio, bringing in new equipment and hosting a hands-on masterclass in musical production and business taught by none other than Snoop and the elite musicians and producers of 1500 Sound Academy – a new school dedicated to democratizing music education.

If 1500 Sound Academy doesn’t sound familiar, their Grammy Award winning founders might. Based out of Inglewood, California, 1500 Or Nothin’ has spent over a decade writing, producing and performing for artists including Jay-Z, Bruno Mars, Rihanna and, of course, Snoop Dogg. With the launch of the Academy, they’re able to teach the lessons they’ve learned throughout their careers to the next generation.

“We didn’t have a center like the Youth Institute when I was learning to make music. We just had imagination. I’ve always wanted to do something in Long Beach to help the kids that are cut from that same cloth as me. There’s a room full of greatness right there. Long Beach breeds greatness. That’s just what it is.” — Snoop Dogg

“Even though we’re different people, we all use our creativity, and this music program helps us project that in to technology, which is pretty awesome.” — Ashley, student, YMCA Youth Institute

Music reaches everyone and is crucial to how we understand our history, our community and our authentic selves. Levi’s® has always been part of the music community: worn by the most original artists and loved by music fans worldwide. Through the Levi’s® Music Project, Levi’s® continues to be in the center of music culture as an active collaborator and respected resource by creating community-based music programs around the world. #supportmusic

Go behind the scenes of our latest Levi’s® Music Project with Snoop Dogg:


Full Documentary:

About the Levi’s® brand

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit

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