NEW YORK, July 2013 – Maintaining its long-standing tradition of supporting HIV/AIDS charities, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care, is pleased to announce its continued partnership with amfAR, The Foundation for AIDS Research, and the fourth annualKiehl’s LifeRide for amfAR.
HIV/AIDS awareness has long been at the forefront of Kiehl’s philanthropic efforts, and through partnerships with organizations like amfAR, as well as the Magic Johnson AIDS Foundation, andYouthAIDS, Kiehl’s has proudly donated more than $2,500,000 for the cause.
With the mission to heighten awareness, and raise funds for amfAR, the company is embarking on the fourth annual Kiehl’s LifeRide for amfAR, a multi-day, multi-stop charity motorcycle ride taking place July 31 – August 8, 2013, through the Pacific Northwest.
Celebrating with the public at seven Kiehl’s retail stores along the route, the company will donate a total of $125,000 over the course of the ride. At each stop, the public will be invited to meet the riders, learn more about amfAR, and contribute to the organization.
Inspired by Kiehl’s history with motorcycles, spirit of adventure, and philanthropic heritage, theride will be led by Chris Salgardo, President, Kiehl’s USA and Kevin Robert Frost, amfAR CEO, riding with approximately ten fellow motorcycle enthusiasts eager to join the fight against HIV/AIDS, including John Corbett, Gilles Marini, Kurt Yaeger, Teddy Sears, and World Cup Rugby Champion Ben Cohen. In addition, amfAR’s Global Fundraising Chairman, Sharon Stone, will accept the check for the full donation to amfAR, at the LifeRide Finale, Aug. 8, at The Grove in Los Angeles.
Key partners for the ride include Harley-Davidson Authorized Rentals, the world’s largest provider of motorcycle rentals, and Delta Air Lines, which serves more than 160 million customers each year.
With more than 350 locations in 18 countries and the largest fleet of late-model Harley-Davidson motorcycles, Harley-Davidson Authorized Rentals provided more than 80,000 riding experiences over the course of more than 220,000 days and more than 50 million miles traveled in 2012 alone.
Delta was named by Fortune magazine as the most admired airline worldwide in its 2013 World’s Most Admired Companies airline industry list, topping the list for the second time in three years. With an industry-leading global network, Delta and the Delta Connectioncarriers offer service to 330 destinations in 65 countries on six continents.
Additional support will be provided by Dreamworks Studios, Les Atelier Ruby Helmets and Belstaff,
The Cure Is In Your Hands!
Kiehl’s and amfAR would like all to be a part of this year’s ride, either by attending one of the stop events, or by participating and donating online. The ride will be stopping to celebrate at the following stops (press and public welcome!):
· July 31: Stop 1: Kiehl’s Bellevue Square, Bellevue, WA – 11am – 12pm
Stop 2: Kiehl’s University Village, Seattle, WA – 12:30pm – 2:30pm
· Aug. 1: Kiehl’s Portland, 712 North West 23rdAve., Portland, OR –
11am – 1pm
· Aug. 4: Kiehl’s Westfield San Francisco Centre, San Francisco, CA –
2:30pm – 3:30pm
· Aug. 5: Kiehl’s Fillmore St., 1971 Fillmore St., San Francisco, CA –
12:30pm-2:30pm
· Aug. 6: Kiehl’s Westfield Valley Fair, Santa Clara, CA – 12pm – 1pm
· Aug. 8: Kiehl’s at The Grove, Los Angeles, CA – 12pm – 3pm
In celebration of LifeRide, every customer that visits one of these stores on the event day will receive a 15% discount on all purchases, with the exception of charitable products and value sets. Kiehl’s will donate that 15% to amfAR, up to the $125,000 total donation. (Each stop store will also offer the celebration discount on a second day, either before or after its stop; contact each stop store for details.)
Support amfAR!
Even if they can’t be part of the ride events, Kiehl’s customers nationwide can join the fight against HIV/AIDS:
- LIMITED EDITION PRODUCT TO BENEFIT amfAR: In celebration of LifeRide, Kiehl’swill introduce a Limited Edition Ultimate Strength Hand Salve,a new, jumbo size of the company’s classic formula and customer favorite. 100% of Kiehl’s net proceeds from the sale of this product, up to $25,000, will benefit amfAR. The Limited Edition Ultimate Strength Hand Salve will be available in a specially designed 7.8.oz size, and is adorned with a red cap. $28.50at Kiehl’s retail stores and specialty store partners nationwide, and at Kiehls.com.
- SOCIAL MEDIA:
- Share to Care! Show your support for Kiehl’s LifeRide for amfAR by swapping your current Facebook profile picture for ours. “Like” Kiehl’s FB and post #SharetoCare as your status; when we have 1851 picture swaps, we’ll contribute $15,000 of the overall donation.
- Play #LifeRideMatch! Follow us on Instagram @KiehlsNYC to follow along the journey. For every themed picture we post live from the ride, post your own within the same theme, tag us, and use #LifeRideMatch. We’ll contribute $10,000 of the overall donation, on behalf of the top four followers who post the most!
- Follow our riders! Follow our riders along their journey with daily updates, contests, photos and video posted on Kiehl’s Facebook(Facebook/Kiehls), Twitter (@Kiehls and @KiehlsPrez) Instagram(@KiehlsNYC), and YouTube channel (YouTube.com/KiehlsNYC). Use #LifeRide to join in the conversation.
Chris Salgardo @KiehlsPrez
John Corbett @RealJohnCorbett
Ben Cohen @RugbyBenCohen
Kurt Yaeger @KurtYaeger
Gilles Marini @GillesMarini
Teddy Sears @TeddySears
@Kiehls
@amfAR
@HarleyDavidson
@Delta
@LesAteliersRuby
@Belstaff
- CELEBRATION DISCOUNT TO BENEFIT amfAR: Kiehl’s will offer aCelebration Discount of 15% off all purchases at each LifeRide stop store for two days: the day it is hosting an event and either the day before or after (check with each store for details.) In addition, Kiehl’s will offer the 15% Celebration Discount at remaining Kiehl’s retail stores nationwide, Aug. 10 and Aug. 11. Kiehl’s will donate that 15% difference to amfAR, up to the $125,000 total donation.
- DONATE IN STORE AND ONLINE: Visit any Kiehl’s retail store or Kiehls.com/liferide to donate directly to the cause.
Together, from all of these elements, and with the help of our friends and customers, Kiehl’s LifeRide for amfAR will raise more than $150,000 for amfAR.
To find out more about LifeRide, obtain a schedule of events, or get involved in the fight against HIV/AIDS, please visit www.kiehls.com/liferide
About amfAR, The Foundation for AIDS Research:
amfAR, The Foundation for AIDS Research, is one of the world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy. Since 1985, amfAR has invested more than $366 million in its programs and has awarded grants to more than 2,000 research teams worldwide. For additional information on amfAR, visit www.amfAR.org.
About Harley-Davidson Authorized Rentals:
With more than 350 locations in 18 countries and the largest fleet of late-model Harley-Davidson motorcycles, Harley-Davidson Authorized Rentals is the largest provider of motorcycle rentals in the world. In 2012, Harley-Davidson Authorized provided more than 80,000 riding experiences over the course of more than 220,000 days and more than 50 million miles traveled. Every Harley-Davidson Authorized Rental includes a Harley-Davidson helmet and rain gear, short term luggage storage, and 24-hour roadside assistance. Online reservations at any participating dealer can be made 24 hours a day at h-d.com/rentals.
Delta Air Lines serves more than 160 million customers each year. Delta was named by Fortune magazine as the most admired airline worldwide in its 2013 World’s Most Admired Companies airline industry list, topping the list for the second time in three years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 330 destinations in 65 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. The airline is a founding member of the SkyTeamglobal alliance and participates in the industry’s leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul,New York-LaGuardia, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. Delta is investing more than $3 billion in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Additional information is available ondelta.com, Twitter @Delta, Google.com/+Delta and Facebook.com/delta.
Kiehl’s commitment:
In 1996 Kiehl’s made HIV/AIDS a key philanthropy. Over the past two decades, the fervent support of HIV/AIDS organizations has been at the heart of Kiehl’s efforts, leading to partnerships with organizations such as amfAR, The Magic Johnson Foundation for AIDS and Youth AIDS. Since 2001, Kiehl’s has raised over $2,000,000 for HIV/AIDS organizations and continues to do so. For additional information on Kiehl’s since 1851, visit www.kiehls.com.
