Leading Fast Fashion Brand Launches Campaign on Women’s Equality Day, August 26th
Press Release – EL SEGUNDO, Calif. (August 26, 2018) – This fall, JustFab, the leading fashion e-commerce site and lifestyle brand, is using its platform to empower and inspire women. With their newest campaign ‘Jeaniuses’, JustFab is urging women not focus on “who are you wearing?” but rather “what are you achieving?”
Appropriately launched on August 26th, Women’s Equality Day, the ‘Jeaniuses’ campaign will feature five notable females who seek to empower and motivate ladies everywhere. The campaign, which highlights the stories of these women and what they have encountered throughout their careers, aims to take a stance on women’s equality by breaking the standard of talking about fashion, and instead, focusing on their genius.
The women spotlighted in the ‘Jeaniuses’ campaign include: Claire Wasserman, co-founder of Ladies Get Paid, Betty LaMarr, founder & CEO of EmpowHer, and Hanna Lim, founder of Lollaland. Rounding out the group are ladies who have exceled in the typically male-dominated sectors of science and tech – engineer and entrepreneur Noramay Cadena of MakeInLA, and Martie Hasleton, PhD, a world-leading researcher on how ovulatory cycles influence women’s sexuality. ‘Jeaniuses’ offers these pioneers a platform to encourage fellow females to break the barriers of equal pay, challenge traditional roles and establish equally successful and lucrative careers for themselves.
“Much of the mainstream denim season dialogue is focused on what women are wearing rather than what they are doing. At JustFab, we wanted to turn that on its head and inspire our members with these incredible stories and accomplishments from female frontrunners outside of the fashion industry,” says Brand President, Traci Ingalls. “Our members inspire us and in turn inspire the styles and experiences we create for them, which is why we wanted to provide them with these powerful stories that will inspire them to tap into her own ‘jeaniuses.’”
‘Jeaniuses’ goes live on Sunday, August 26th on JustFab.com with video and written content also appearing on the brand’s social channels and email newsletters. Each of the ‘Jeaniuses’ – featured wearing a simple white tee and JustFab jeans – shares her discoveries and contributions to her respective field to encourage larger conversations about women’s equality.
For more information about JustFab and their newest campaign, please visit http://www.justfab.com/.
ABOUT JUSTFAB:
Founded in 2010, JustFab is the leading fashion-subscription ecommerce site and lifestyle fashion brand that offers members an engaging and personalized shopping experience. Millions of members worldwide are given the celebrity treatment every month as they receive a customized selection of shoes, apparel, handbags and jewelry. Members have exclusive access to fashion tips and content, clickable style boards to shop complete outfits and the team of JustFab fashion consultants for expert advice. JustFab offers high-fashion looks at affordable prices and shipping is free for all items over $39.95.
ABOUT TECHSTYLE FASHION GROUP (FORMERLY JUSTFAB INC.):
TechStyle Fashion Group is a global fashion and lifestyle company founded in 2010 to deliver access, quality and style for unprecedented value. TechStyle Fashion Group uniquely merges advanced technology with the latest fashion trends to offer an entirely new shopping experience to millions of customers worldwide, including 4 million VIP Members, through a portfolio of apparel and shoe brands. TechStyle Fashion Group is reimagining the business of fashion through data, personalization and vertical integration to benefit the modern shopper. TechStyle Fashion Group’s brands include JustFab, Fabletics, ShoeDazzle, Fabkids and Savage x Fenty, and are available in the US, Canada, the United Kingdom, Germany, France, Spain, Sweden, Denmark and the Netherlands. www.TechStyle.com
