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Devin D. Thorpe

Devin Thorpe

INFINITI to Donate $1 Million Toward the Fight Against Cancer, Announces Winner of ‘Timeout For The Win’ NCAA Campaign

  • Steve Prohm of Iowa State University wins INFINITI’s Timeout for the Win, #TIMEOUTFTW, a campaign designed to raise a total of $600,000 to help fight cancer during the National Collegiate Athletic Association (NCAA®) basketball season
  • Fans have until March 17 to enter the “#TIMEOUTFTW One in a Million” contest on Instagram and Twitter in support of INFINITI’s $1 million overall donation to Coaches vs. Cancer and a chance to win a trip to 2019 Final Fourâ
  • On March 17, INFINITI kicks off the Bracket Pool Challenge on to raise up to another $350,000

Press Release – NASHVILLE, Tenn. (March 12, 2019) – INFINITI announced today the winner of its Timeout for the Win, #TIMEOUTFTW, campaign is Steve Prohm, men’s basketball head coach of Iowa State University. The INFINITI campaign came to life through collaborations with the National Association of Basketball Coaches (NABC), NCAA®, ESPN, and the American Cancer Society (ACS).

“I want to thank INFINITI for their support of cancer research with the Timeout for the Win contest and I greatly appreciate Cyclone Nation for supporting me,” said Steve Prohm, men’s basketball head coach, Iowa State University. “I’m thrilled to be the winner, but most importantly thrilled to have the Iowa State University name attached to help fight cancer.”

Between Jan. 14 and March 11, 48 NCAA® Division I men’s basketball coaches competed for fan votes to win the bragging rights and the highest percentage of the $1 million INFINITI will donate to Coaches vs. Cancer overall.

“INFINITI is honored to be joined with NCAA, NABC and ESPN to raise funds for the American Cancer Society,” said Phil O’Connor, Director, INFINITI Marketing Communications and Media. “We want to congratulate Iowa State’s Coach Prohm and thank all of the participants and basketball fans for their time and efforts supporting this cause.”

As part of the $1 million contribution overall, the three winning coaches of the INFINITI #TIMEOUTFTW campaign will receive a combined $600,000 donated to Coaches vs. Cancer in their names at the end of the regular season.

“On behalf of the American Cancer Society we are incredibly grateful for the support of INFINITI and celebrate Coach Prohm in his victory,” said Sharon Byers, Chief Development, Marketing and Communications Officer at ACS. “This generous donation will allow us to serve more cancer patients and their families with critical services and resources to improve and save lives from cancer.”

Cyclones head coach Steve Prohm winning first place ($360,000), Bob Huggins, head coach of the West Virginia University Mountaineers, came in second place ($150,000), followed by the Buckeye’s head coach Chris Holtmann of Ohio State University who came in third ($90,000).

“The NABC is proud to partner once again with INFINITI in the Timeout for the Win campaign,” said NABC Executive Director Jim Haney. “Through this collaboration countless funds have been raised for the Coaches vs. Cancer program in the fight to defeat cancer. Congratulations this year to Coach Steve Prohm, his Iowa State program and fan base for winning this competition in a tight race with West Virginia’s Bob Huggins and Chris Holtmann of Ohio State.”

Fans still have time to show their support for INFINITI’s $1 million donation to Coaches vs. Cancer. Anyone can enter the “#TIMEOUTFTW One in a Million” contest by posting a video of their best “one in a million” basketball trick shot including #TIMEOUTFTW, #INFINITIContest and tagging @INFINITIUSA by 11:59 p.m. PST on Sunday, March 17. The winner will receive a trip for two to the 2019 Final Fourâ, April 6-8 in Minneapolis.

During the NCAAâ tournament, between March 17 and March 22, INFINITI will be donating for every bracket entered into the INFINITI Bracket Pool Challenge on In partnership with CBS Sports and Turner Sports, INFINITI will raise up to $350,000 for the American Cancer Society.

INFINITI has remained true to its mission to empower the drive, both on the road and in life. The all-new 2019 INFINITI QX50 mid-size luxury crossover helps fans get to their destinations efficiently, safely and in style. Luxury should be lived in and can be enjoyed with the world’s first production variable compression engine, advanced driver assist technologies, a sharp exterior and interior styling.

For more information, please visit:


INFINITI Motor Company Ltd. is headquartered in Hong Kong with representations in 50 markets around the world. The INFINITI brand was launched in 1989. Its range of luxury automobiles is currently built in manufacturing facilities in Japan, North America, United Kingdom and China. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing. INFINITI will electrify its entire lineup from 2021 onward. The brand has been widely acclaimed for its industry-leading client services, ranking #1 in customer satisfaction with Dealer Service among Luxury Brands by J.D. Power and being a most trusted luxury brand according to AMCI, as well as its world’s first driver assistance technologies and daring designs. From the 2016 season, INFINITI is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.

Find more information about INFINITI, its industry leading technologies and the all-new 2019 QX50 midsize luxury crossover at You can also follow INFINITI USA on Facebook, Instagram, Twitter and see all our latest videos on YouTube.

About NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 450,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit and for more details about the Association, its goals, members and corporate partnerships that help support programs for student-athletes. [NCAA is a trademark of the National Collegiate Athletic Association.]

About Coaches vs. Cancer

For over 25 years, the Coaches vs. Cancer program has united basketball coaches and fans nationwide in collaboration with the American Cancer Society and the National Association of Basketball Coaches to defeat a common enemy: cancer. Through fundraising and education initiatives including Suits And Sneakers Week and the 3-Point Challenge, Coaches vs. Cancer has worked together with the Society to help increase the number of cancer survivors to more than 15 million strong. To learn more about Coaches vs. Cancer, visit or visit us on social media at @CoachesvsCancer.

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