Indiegogo is the First Crowdfunding Platform that Enables Campaigns to Raise Funds Simultaneously on Two Platforms to Maximize Exposure
SAN FRANCISCO, January 7, 2014 – Indiegogo, the world’s largest crowdfunding platform, today announces Indiegogo Outpost – a unique and industry-leading capability giving companies the opportunity to embed Indiegogo campaigns on their own websites while still enjoying all the benefits of Indiegogo’s broad network, marketing channels, and analytics.
Based on the same trusted technology that has made Indiegogo the worldwide leader in crowdfunding, Indiegogo Outpost supports savvy campaigners and companies that have large online audiences and/or identifiable brands of their own, allowing them to customize campaigns with their own branding and keep traffic directed toward their own sites.
“Indiegogo is all about breaking down barriers to funding and we’re always looking for new ways to help Indiegogo campaigns directly engage with audiences who are likely to support them,” said Slava Rubin, Indiegogo co-founder and CEO.
Companies using Indiegogo Outpost will also be part of the Indiegogo ecosystem with mirrored campaigns on Indiegogo.com, giving them access to the platform’s nine million unique monthly visitors and the opportunity to be a part of Indiegogo’s marketing channels, including its social media and email newsletters. Campaigners also have the opportunity to take advantage of Indiegogo’s robust analytics dashboard, which provides in-depth insights into contributor behavior.
Indiegogo Outpost campaigners are provided with the support added by the company’s educational resources, Trust and Safety team, and Customer Happiness team. Activating Indiegogo Outpost is simple and has no setup fees. Indiegogo uses the same HTML and JavaScript embedding technologies that other products such as Google Maps, Facebook commenting, and Google Analytics use to enhance external websites.
Indiegogo Outpost users can also integrate their own preferred tools, including Google Analytics, KISSmetrics, Mixpanel, and Facebook retargeting. Indiegogo will be officially launching Indiegogo Outpost in the first quarter of 2014, stay tuned for more information.
ABOUT INDIEGOGO
Indiegogo empowers people around the world to fund what matters to them. As the largest global crowdfunding platform, campaigns have launched from almost every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community. At its core, Indiegogo is the equal opportunity platform dedicated to democratizing the way people raise funds for any project – creative, entrepreneurial or cause-related. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York. For more information, visit www.indiegogo.com.
Contact: Rose Levy / rose@goldinsolutions.com / 202 262 1635
Alexis Blais
Media Strategist
Goldin Solutions
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