Campaign features T-shirts with a design inspired by musician Tallia Storm
New York, NY (February 2, 2015) – In conjunction with World Cancer Day on February 4, 2015, Gabrielle’s Angel Foundation for Cancer Research has partnered with UK-based clothing brand Cotton Jelly for the #BeFearless campaign to help raise funds for cancer research in a fashionable way.
The campaign features a limited-edition personalized T-shirt collection inspired by international teen singing sensation Tallia Storm. Featuring several colors and two distinct designs – “Love Defies All” and “Be Fearless” – the T-shirts sell for £35 ($53.00) and are available in men’s and women’s sizes. £10 ($15.00) from each sale will directly support the research initiatives of Gabrielle’s Angel Foundation. Those who purchase these bespoke T-shirts are encouraged to share a selfie via social media in support of those living with cancer by using the hashtags #BeFearless, #CureCancerNow and #CottonJelly.
“Gabrielle’s Angel Foundation and Cotton Jelly have created a unique way for people to support cancer research through their #BeFearless campaign. Purchasing a T-shirt not only supports cancer research, but also spreads a universal message of support and strength that is lasting and impactful. Since my mother knew Gabrielle very well, it makes it even more special so I feel honored to be a part of this partnership,” Tallia said.
“As we head into World Cancer Day to support the global fight against cancer, we are honored to have Cotton Jelly and Tallia Storm joining us in this campaign. With their help and the support of those who purchase a T-shirt, we get closer and closer to finding a cure,” expressed Denise Rich, Co-Founder of Gabrielle’s Angel Foundation.
“Cancer is a disease that personally affects almost everyone on the planet at some point in their life. By partnering with Gabrielle’s Angel Foundation and Tallia Storm we are proudly joining the fight against this terrible illness,” said Wes Henstock, Head Creative at Cotton Jelly.
In addition to Tallia Storm, celebrity fans of the Cotton Jelly and Gabrielle’s Angel Foundation T-shirt include E! News’ Alicia Quarles and Bravo’s “Made in Chelsea” star Billie Carroll. Shirts can be purchased at http://cottonjelly.com/collections/be-fearless.
