Chevron, BP, Shell, ExxonMobil, Sunoco, Speedway, Hess, 7-Eleven, Corner Store, Casey’s General Store, Kangaroo Express, The Pantry, Walt Disney Company, Six Flags, SeaWorld, Universal Parks & Resorts, Sonic, Jack in the Box, Five Guys, Dairy Queen, Steak ’n Shake, and In-N-Out Burger all added to the 2016 Faith Equality Index due to strong demand from Faith Driven Consumers
(Raleigh, NC, December 16, 2015) — Faith Driven Consumer™ (FDC)—representing 41 million Americans who spend $2 trillion annually, has earned wide recognition for its groundbreaking FaithEqualityIndex.com (FEI), now scoring more than 400 major brands for compatibility with Faith Driven Consumers. FDC’s #ChristmasBUYcott campaign, actively channeling $30 billion in 2015 Christmas spending toward the most faith-compatible brands, has added gas stations, theme parks, and additional fast food chains to the ratings due to demand from the FDC community. With gas prices at new lows, many families are hitting the road this Christmas season and will be looking for the most faith-compatible shopping options along the way. In-N-Out Burger, rated 57, earns the distinction as a Best Place to Shop and Work for Faith Equality and Inclusion.
“As families vacation during the Christmas holiday, they have numerous options for commodities such as gas, food, and hotels. When brands are largely indistinguishable, the difference maker is the Faith Equality Index. 41 million consumers with $30 billion to spend this Christmas will decide where to gas up, to eat, and to stay based on each brands’ FEI score,” said Chris Stone, Certified Brand Strategist and founder of Faith Driven Consumer. “Armed with the FDC app and a brand-new printable guide, Faith Driven Consumers will choose the 2015 Christmas season winners—proving FDCs are good for business.”
The Faith Equality Index rates, on a 100-point scale, how well brands acknowledge Faith Driven Consumers (FDCs) by welcoming, embracing, and celebrating them, and is the yardstick FDCs use to make consumer choices—through the lens of their biblical worldview.
Travel Booking:
- Priceline: 39
- Kayak: 39
- Expedia: 15
- Orbitz: 15
- Trivago: 15
- Travelocity: 15
Airlines:
- Jet Blue: 37
- Republic Airways: 30
- United: 30
- Delta Air Lines: 30
- American Airlines: 27
- Alaska Airlines: 26
- Spirit Airlines: 26
- Southwest: 25
Gas Stations:
- Speedway: 42
- Hess: 41
- Sunoco: 37
- Casey’s General Store: 32
- Corner Store: 30
- Kangaroo Express: 30
- The Pantry: 30
- Shell: 26
- 7-Eleven: 25
- ExxonMobil: 23
- BP: 22
- Chevron: 21
Hotels:
- Hilton: 33
- Hilton Garden Inn: 33
- Hampton Inn: 33
- Embassy Suites: 33
- DoubleTree: 33
- Days Inn: 31
- Ramada: 31
- Super 8: 31
- Wingate: 31
- Wyndham: 31
- Courtyard: 27
- Renaissance: 27
- Marriott: 27
- Residence Inn: 27
- Ritz-Carlton: 27
Theme Parks:
- SeaWorld: 40
- Six Flags: 37
- Walt Disney Company: 28
- Universal Parks & Resorts: 27
Fast Food:
- Chick-fil-A: 63
- In-N-Out Burger: 57
- Jack in the Box: 44
- Wendy’s: 42
- Subway: 41
- Steak ’n Shake: 36
- Five Guys: 35
- Dairy Queen: 35
- Burger King: 35
- McDonald’s: 33
- Sonic: 30
- KFC: 29
- Pizza Hut: 29
- Taco Bell: 29
- Carl’s Jr.: 27
- Hardees: 27
According to American Insights, 93% of Faith Driven Consumers see value in a resource that allows them to easily identify the faith compatibility of brands, 86% are more likely to do business with a brand that welcomes them and acknowledges their values, 77% will switch from their current to a more faith- compatible brand, and 70% are actively seeking such brands.
- View the Faith Equality Index at faithequalityindex.com
- Check out the free FDC Mobile App at the Apple and Android stores
