Teams Race from New Orleans to Detroit to Win $25,000 for Their Charity of Choice on May 23
(New York, NY, April 2, 2014) – Today, Escape announced the 3rd Annual Escape for Good charity race, which will take place starting Friday, May 23, 2014. Donning the costumes and personas of their favorite heroes, two-person teams must travel from New Orleans, LA to Detroit, MI with no money in their pocket. The participants will make the thousand-plus mile trek in 36-hours using their good wit and power of persuasion.
Each Escape for Good NOLA team will raise money for their charity of choice, with the winning team receiving a bonus prize of $20,000 for their charity, and the runner up garnering $5,000. The Seminole Tribe of Florida generously donated the bonus prizes.
As teams travel through the Midwest (with a stopover in Graceland), they will call upon their followers on Instagram, Twitter and Facebook for support, along with their charities and race sponsors. Over the course of the 36-hour race, the team that gets the most “Escape Miles,” a combination of distance, mode of transport (the greener the better), and a treasure hunt along the way, wins the bonus prizes for their charity.
“When we started Escape for Good three years ago, it was all about creating a charitable event that didn’t involve large production budgets, but instead harnessed the power of the internet and social media to impact people’s lives in a positive way,” explained Escape Founder Rocco Gardner. “On our first Escape for Good, my teammate and I dressed up as giant bunny rabbits and managed to get from NYC to South Beach, Miami. It’ll be fun watching as teams come up with creative ways to make the journey from New Orleans to Detroit. We are excited that the Seminole Tribe of Florida are joining us in our efforts again this year and wish to thank them for their continued support.”
Contestants will capture each moment of their adventure via smart phones and cameras, providing followers and fans an inside and instant look as the race unfolds. Content is cross promoted by charities, sponsors and fans alike, magnifying the race’s outreach to a broad audience. The Escape’s content will be broadcasted to millions via traditional media, including radio, television and online.
To sign up to enter teams visit www.esca.pe. Teams must raise a minimum of $250 for their charity to qualify for the start line. The Escape contestants will be treated to a starting party in New Orleans, finish line celebration in Detroit and the winners will be announced on May 25 at an awards ceremony brunch.
Past Escape for Good races, originating in New York City and Los Angeles have earned $10,000 and $20,000, respectively with teams crossing the country (and even the Atlantic) dressed in hero attire.
ABOUT ESCAPE
Escape is the creative vehicle of experiential agency Escape Productions LLC. Founded in New York City in 2009, Escape recently acquired a new home base in the high desert on the private 40-acre ranch, “Rancho V”, situated in Pioneertown, California. Escape’s Rancho V serves as a hub for musicians, photographers, thought leaders, and pioneers from across the globe, to find their true “escape”, and adopt an efficient and direct course to their goals. Rancho V also hosts recording sessions in its state-of-the studio and photo shoots in its desert retreat locale.
By enabling and empowering a community of artists, inspired entrepreneurs, connectors, altruistic developers and more, Escape is committed to improving the circumstances of others. Escape’s founder Rocco Gardner brought the inaugural Escape to New York festival to New York in 2011 on the Shinnecock Indian Nation Reservation. Since then Escape has hosted similar events in Montauk, NY; Los Angeles, CA whilst developing its Escape for Good race and agency. The organization continues to work with the Native American Tribes, creating immersive, one-of-a-kind experiences and economic development opportunities.
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