Ad campaign encourages New Jersey residents to take on disabilities together through heartwarming Life’s Moments
Press Release – East Brunswick, N.J. – April 21, 2016 – East Brunswick, N.J. – April 20, 2016 – Easter Seals New Jersey recently launched a multi-platform community engagement project aimed at raising awareness and promoting discussion about people with disabilities in New Jersey. The advertising and online marketing campaign features a set of six videos telling short stories about “life’s moments” for select Easter Seals NJ participants (eastersealsnj.org/lifesmoments). Created by the agency Tronvig Group, the campaign is featured in outdoor boards, online web banners, Facebook and staff posters.
“The challenges in the disability community are more complex and the definition is broad, going beyond physical conditions to include invisible, emotional, social and educational challenges. To respond to this and re-introduce our organization to the public, we embarked on a rebranding journey. One thing we aren’t changing is who we help or how we make a difference,” said Brian Fitzgerald, president and CEO, Easter Seals NJ.
This campaign is focused on sharing these life’s moments of program participants while introducing Easter Seals brand renaissance.The campaign’s primary targets include those with disabilities, their families, and caretakers that help them along the way. But it is also directed at Easter Seals New Jersey donors, board members, staff, volunteers and supporters.
Easter Seals New Jersey strongly believes that everyone should have a chance to experience life’s special moments such as graduating from school, starting a job, driving a car for the very first time, or experiencing travel.
“Our goal is to engage and motivate people to share our campaign videos with their networks and participate by contributing their own stories about life’s moments,” said Fitzgerald. “We know that people with disabilities and special needs face many more obstacles to achieving these life’s moments than others, which is why we encourage people share their real world experience, to help change the conversation and stigma surrounding those who are different. Easter Seals New Jersey is committed to helping them reach their goals and live the best life possible.”
According to Disabled World, an estimated 995,000 people in the state of New Jersey over the age of five have some form of disability. Approximately 2.4 percent of the state’s population (193,000 people) experience difficulties with performing life’s daily activities including bathing, or simply getting around. About 30,000 people with disabilities in the state are unemployed, while 262,000 are currently not in the workforce.
About Easter Seals New Jersey
Easter Seals New Jersey is a 501(c)3 not-for-profit organization that has helped individuals and families with disabilities or special needs by providing opportunities to live, learn, work, and play in their communities since 1948. Annually, nearly 9,000 people and families in New Jersey affected by, physical disabilities, developmental disabilities including autism, mental illness, and other special needs, receive services. Our programs are designed to help them achieve independence and full community-integration. For more information on Easter Seals New Jersey and its statewide disability services, please contact 732-257-6662 or visit www.eastersealsnj.org or www.facebook.com/eastersealsnj
