Press Release – As STD rates reach an all-time high, the U.S. can benefit from adopting safe-sex tactics that have proven successful in selling over 663 million condoms, and 5.7 million lubricants in 2015 alone in emerging countries like India, Brazil, Ghana, and Ethiopia, making condoms available and desirable to those who need it most.
In many clinics, DKT International offers STI and HIV testing in addition to a suite of family planning services. DKT has found that a pleasurable message about safe sex has positive results. Because condoms are the most effective tool to prevent STD’s and HIV, pleasure and desire rooted messaging around condoms drive our marketing efforts.
Convincing young men and women to use condoms is tricky all over the world- not just in the United States. Complaints that condoms are uncomfortable, reduce feelings of closeness, and that they interfere with romance before sex are common globally. DKT works to address these concerns by promoting condoms in a sex-positive way, focusing not only on quality and efficacy, but also demonstrating how openness about condoms can bring partners closer as a sensual part of sex.
- This classic Sensation condom ad from Ethiopia shows the wide variety of people who use condoms, whereas this new Sutra condom advertisements from Indonesia shows how safety and fun can go together.
- DKT Ghana’s “Sexier Together” advertisement shows how putting on a condom is part of foreplay. And, this amusing commercial produced by DKT Turkey is a literal take on how dotted condoms enhance pleasure.
- In Brazil, the DKT Condom Tester Program gives users a platform to comment on condom use and tag their location via GPS to show where they have recently used a condom. Each year, a randomly selected winner who has logged his or her activities gets a year’s worth of free condoms.
- In India, through promotional activities in rural villages that have no pharmacies, DKT has sold almost 20 million more condoms in 2016 than in 2015.
