Demi Lovato, Nick Jonas and Shawn Mendes challenge YOU to change the world with We365

— IPG Mediabrands joins forces with international charity, Free The Children, for a fourth year on global month long campaign to challenge young people to change the world —

New York, NY (December 19, 2014) – Demi Lovato, Nick Jonas and Shawn Mendes are giving back this holiday season by starring in a global philanthropic advertising campaign powered by IPG Mediabrands in support of the first-of-its-kind digital platform for social good, We365.

A digital community, We365 helps users make a positive change in the world, every day of the year. As depicted in the global ad campaign, We365 allows users to take daily challenges to make the world a better place.

This year’s campaign features three of the world’s most influential celebrities – Demi Lovato, Nick Jonas and Shawn Mendes – encouraging people to sign up for We365 and complete challenges in support of the issues they care about. Lovato, Jonas and Mendes will take turns sharing examples of challenges in the ad campaign including eating a hot pepper for global warming and shaving your head for cancer. Throughout the campaign, these three superstars will be issuing challenges for We365 users to complete. Furthermore, thanks to the generous support from sponsors, every download of We365 will even help provide goats that give back to families in developing countries.

“We’re so happy to be partnering with Free The Children again this year and have the chance to change the lives of families around the world with this campaign; our favorite holiday tradition at IPG Mediabrands. This type of work showcases the strength of our global network and our commitment to the causes that matter in the international community,” said Matt Seiler, Global Chief Executive Officer, IPG Mediabrands.

“This is the fourth year in a row we’ve worked with IPG Mediabrands and we could not be more thankful for their incredible generosity, as well the support we have received from Demi, Nick and Shawn in engaging youth to use their phones for good with the We365 app,” said Craig Kielburger, Co-Founder of Free The Children. “We365 is a space for young people to inspire and be inspired by other like-minded young people and we can’t wait to see what challenges these world-changers come up with.”

Lovato, Jonas and Mendes have performed at multiple We Day events, and in some cases have traveled all the way to Kenya with Free The Children. We Day is the movement of our time – a movement of young people leading local and global change, and all three of these superstars have generously shown their support for the organization through their eagerness to be involved. Their participation in the We365 ad campaign is one more way they are demonstrating their passion for and commitment to inspiring young people.

“Working with Free The Children has been an incredible experience and I’m so excited to use We365 to take action and help families overseas,” said Demi Lovato, multi-platinum recording artist, actress and best-selling author. “I truly believe this generation can make the world a better place and We365 is a great way for youth to share random acts of kindness and become empowered.”

“Being a part of We Day is always incredible and I’m really looking forward to issuing my We365 challenge,” said Nick Jonas. “We Day is all about encouraging and inspiring our youth to get involved in local and global issues, but We365 really helps to promote change every single day by making it easy to rally your friends around the causes you care about.”

“I love being part of We Day, so I’m really looking forward to getting online and issuing my We365 challenge,” said Nick Jonas, multi-platinum recording artist. “We Day is all about inspiring and encouraging youth to get involved in local and global issues, but We365 is what helps make change happen every single day of the year by making it easy to rally your friends around the social issues you care about whether it’s diabetes awareness, animal rights or building schools overseas.”

“I’m really psyched to be issuing We365 challenges for some causes that are really close to my heart,” said Shawn Mendes, multi-platinum recording artist. “We365 is all about focusing on the power of what we can all do together to make a difference, and it’s a super easy way for young people to start changing the world using something as simple as their cell phones.”

We365 is a one-stop shop for youth to take action, providing a central hub to collect and track volunteer hours, applaud and reward young world-changers, encourage social activism and help them connect with other like-minded, young individuals. This free app offers a positive environment for young world-changers to connect and share ways they are making a difference in the world.

IPG Mediabrands will deploy the campaign across five continents and all screens, engaging their media partners to donate free advertising space throughout the course of the campaign, from December 26 through January 26. The PSA is co-produced by Door Knocker Media and Philymack Inc. and directed by Black Coffee. Sajo Garcia Alcazar (SGA) Advertising in Puerto Rico affiliated with Initiative and BPN San Juan led the creative strategy for the campaign. Sister IPG creative agencies around the world are also supporting the campaign with local execution, adaptation and trafficking services.

Last year’s campaign reached 3.8 million Likes on Facebook and over one million Twitter followers. As a result of this widespread awareness, the campaign generated $1.5 million for Free The Children and provided one million children with school supplies.

Watch the PSA here

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