Company Donates Percentage of Ice Sales to Help #StrikeOutALS
FRAMINGHAM, MASS., September 16, 2014 – Cumberland Farms, leading convenience and gasoline retailer, today announced that the company’s fundraiser to #StrikeOutALS has raised $53,636 for The ALS Association from the sale of 268,182 bags of ice. During the fundraiser, which ran from August 14th through Labor Day, 20 cents from every bag of ice purchased at Cumberland Farms’ nearly 600 store locations was donated directly to the ALS Association.
“The Cumberland Farms family is grateful to have been a part of Ice Bucket Challenge and to donate proceeds from our ice sales to such a great cause,” said Ari Haseotes, CEO of Cumberland Farms. “What started as one of our employee’s challenge to the company grew into a community effort, and we hope that it has helped to raise awareness, and that our contribution will help to fund research to discover treatments and a cure for the disease.”
Originated by Massachusetts’s resident and former Boston College baseball player Pete Frates who was diagnosed with ALS in 2012, the Ice Bucket Challenge was created to raise awareness for Amyotrophic Lateral Sclerosis, or Lou Gehrig’s disease. According to The ALS Association, it has welcomed $111.1 million dollars in Ice Bucket Challenge donations as of September 8th.
“We are honored to have Cumberland Farms join The ALS Association in the fight against ALS,” said Meghan Tallakson, the Association’s Director of National Corporate Partnerships. “We’re inspired by how both the brand’s employees and its customers became a part of this grassroots phenomenon and raised more than $50,000, which will be used towards our mission to build a world free of ALS.”
For more information on The ALS Association, please visit http://www.alsa.org/. For further information on Cumberland Farms, please visit http://www.cumberlandfarms.com or follow Cumberland Farms on Twitter @CumberlandFarms.
About Cumberland Farms
Cumberland Farms makes life easier for busy people every day. What started in 1939 with a cow and a dream has grown into a network of convenience stores across 8 states. Three generations later, Cumberland Farms is still family owned and operated, and continues to reflect the values it was built upon: envisioning a better way to serve customers by providing the best possible products at the best possible prices. Whether you’re buying a cold Chill Zone drink, a hot or iced cup of Farmhouse Blend Coffee, or filling the gas tank, convenience and customer service are key. Cumberland Farms also has a long heritage of giving back to the communities where it operates, from feeding the hungry and serving the disabled, to supporting local sports teams and fundraising. For more information, please visit us at http://www.cumberlandfarms.com or follow us on Twitter at http://www.twitter.com/cumberlandfarms.
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