The First Edition of Shoes Will Be Imprinted with the Valdez Painting, Till Then
Press Release – Renowned Artist Vincent Valdez is joining forces with SAVEDx, a new fashion label that partners with established artists to produce limited-edition goods and donates a portion of the proceeds to art education programs. Valdez’s painting, ‘Till Then (‘15), which currently resides in a private collection in Aspen, CO, will be imposed onto each pair of sneakers and released in limited quantities. Valdez’s work often brings to light social justice issues—from white supremacy in the United States to racial justice in Latino communities—and has been on the radar most recently for his piece, The City (‘15-16).
SAVEDx Founders Todd Widell and Vincent Valdez believe the opportunity to create a brand that champions art itself can become more than just a fashion staple. The launch coincides with the company’s goal of giving back to art education programs. The Smithsonian Latino Center’s Young Ambassadors Program, a curriculum for graduating high school seniors that fosters Latino leadership in the arts, sciences and humanities via the Smithsonian Institution and its resources, and MindPop, an organization that helps children from all backgrounds receive an arts-rich education, have been named as the first two benefactors from SAVEDx.
SEE THE SHOE LINE HERE: https://savedby.co
Initially, the shoes will be distributed solely at museum stores. The Massachusetts Museum of Contemporary Art and the Museum of Fine Arts, Houston, are the first museums to sign on as retail partners, and more partnerships are imminent.
“Working creatively with SAVEDx is an effort to inspire young minds through art education,” said Vincent Valdez. “Art education was not readily available in my community and in my youth. This project is but one small way of helping to change this for others and to help forge creative opportunity for the next generation.”
“Designing an original shoe line is step one,” said Todd Widell, Founder of SAVEDx. “With SAVEDx, we’re looking to expand the influence of the art world well beyond the confines of a gallery and invite consumption from a larger demographic—with the mission of enriching the lives of young people with critical art education programs. Fashion will always remain a core product offering at SAVEDX, and we’re excited to design other one-offs and ‘goods’ as our artist collaborations evolve.”
“We are excited to be an official partner with SAVEDx, as it will not only help to strengthen our Smithsonian Undergraduate Internship Program, but also increase awareness of our cultural institution,” said Vincent Price Art Museum Director Pilar Tompkins Rivas. “The museum looks forward to Vincent’s edition as we know it will help us advance our mission of being a unique educational resource for ELAC students and the community we serve.”
“Vincent Valdez’s intellect and superior craftsmanship may only be surpassed by his genuine and generous spirit and commitment to community,” said Eduardo Diaz, Director of the Smithsonian Latino Center. “Pilar is doing terrific work with VPAM and the Smithsonian Undergraduate Internship program, and they’re a most-worthy beneficiary of this product line that will continue to create pathways for future Latino museum professionals. It’s already a success and positioned to achieve better outcomes.”
SAVEDx’s unofficial brand steward on the fashion side of the business is Michelle Franz at Findings Inc., the collection showroom that represents the likes of Isabel Marant, Apiece Apart, and multiple other lines of influence. Widell states, “Michelle is our source of balance and input on all facets of the business; her insight continues to be priceless as we segue into direct sales and exclusive retail opportunities.”
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