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MySocialGoodNews is dedicated to sharing news about
social entrepreneurship, impact investing, philanthropy
and corporate social responsibility.

Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

Nonprofit

This category includes articles about nonprofit organizations and NGOs that are actively working to accomplish a social mission. The work of foundations that primarily work as grantors to other nonprofits is covered in Philanthropy.

Coach Announces Dream It Real Initiative & Partnership With The Future Project

The Coach Foundation Donates $1.4M to Support the Next Generation

Press Release – NEW YORK, NY, OCTOBER 10, 2018 – Coach announces today the launch of Dream It Real, a new initiative to support the next generation as they envision and create the future they know is possible. Inspired by the unique spirit of possibility, optimism and inclusivity embodied by New York, the city where Coach was founded, the initiative is grounded in the brand’s belief in the modern American Dream – and the role the next generation will play in redefining it. Its work will support young people everywhere as they discover their dreams and take steps to turn them into reality. Dream It Real is part of Coach’s ongoing philanthropic work which, through the Coach Foundation, has provided more than $45 million to nonprofit partners globally over the last 10 years.

As part of Dream It Real, Coach also announces its partnership with The Future Project, a national nonprofit organization that makes it possible for young people to discover their power and learn to build a better future. The nonprofit places “Dream Directors” in high schools across the country – transformational coaches, leaders and organizers trained in The Future Project’s unique, research-based methodology. As part of the program, students work with Dream Directors to create passion-based Future Projects that bring their dreams for self, school or society to life.

The partnership is joined by global faces of Coach Selena Gomez and Michael B. Jordan, who will visit The Future Project’s partner schools this year and work with students as honorary Dream Directors. Both embody Dream It Real’s values of possibility, optimism and inclusivity – and understand firsthand the importance of believing in dreams. In recognition and celebration of Gomez and Jordan’s commitment, the Coach Foundation has donated $1.4 million to help further The Future Project’s mission. The donation will support the work of Dream Directors in schools across the nation.

“Today, we are proud to stand behind a mission to inspire and equip young people to take steps toward finding their passion and purpose,” said Joshua Schulman, CEO and President of Coach. “Together, our employees and our associates are a community united by our shared desire to achieve our dreams – and to help others achieve theirs.”

“Young people have shown us that they are capable of extraordinary things,” said Margaret Coady, Executive Director of the Coach Foundation. “We are excited to support and raise awareness of The Future Project’s work at a moment when so many young people are ready to take action on their vision of a better tomorrow, for themselves and for the world.”

“Virtually every movement in history has been led by young people – and, today, we need their leadership more than ever,” said Kanya Balakrishna, CEO and Cofounder of The Future Project. “We are proud to partner with Coach, a brand that is willing to stand behind the unlimited potential of a generation.”

To launch Dream It Real, Coach releases a film today directed by artist Tyler Mitchell. Shot in Mitchell’s rich, intimate style, the film captures students from The Future Project schools in and around New York City as they reveal their thoughts on dreams, the future and possibility.

About Coach

Coach is a global design house of modern luxury leather goods, apparel, footwear, fragrance, eyewear and a full range of lifestyle accessories. Founded in 1941, Coach has a longstanding reputation built on quality craftsmanship and is defined by its confident New York style. The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. Coach products are available in approximately 55 countries through its network of directly operated stores, travel retail shops and sales to wholesale customers and independent third party distributors, as well as through coach.com.

Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.

About The Coach Foundation

Founded in 2008, the Coach Foundation brings Coach’s philanthropic initiatives to life. To date it has granted more than $45 million to nonprofit partners all over the world to do its small part to make big dreams possible. For more information, please visit http://coach.com/dreamitreal.

About The Future Project

Founded in 2011 by Kanya Balakrishna and Andrew Mangino, The Future Project is a national nonprofit organization that makes it possible for young people to discover their power and learn to build a better future. To date, the organization has reached more than 35,000 students in 12 school districts across eight states and built a community of tens of thousands of young people, team members, advisors, and supporters. It has become one of the fastest growing youth nonprofits in the U.S.

www.thefutureproject.org.


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Girls Inc. of NYC + Luminary Partner on International Day of The Girl

Press Release – On International Day of the Girl, Luminary, New York City’s premier collaboration hub and meeting space for women, and Girls Inc. of New York City, the leading nonprofit inspiring all girls to be strong, smart, and bold, today announced their groundbreaking partnership. Girls Inc. of New York City became the first to sign-up for a corporate membership, giving its leadership team access to Luminary’s growing community of inspiring women and a one-of-a-kind meeting space in Nomad. Opening in November, Luminary is one of the city’s most anticipated spaces for women.

“It’s so exciting that Luminary’s first major membership partner is Girls Inc. of New York, a women-led organization committed to the development and advancement of young girls and women,” said Cate Luzio, Founder and CEO of Luminary. “This partnership deeply reflects our shared missions to empower and inspire women to come together, develop, network and connect.”

Luminary Founder and Girls Inc. Board Member, Cate Luzio, is building the ultimate space for women who are passionate about professional development and expanding their networks. Perks and weekly programming will range from career workshops and office hours with top executives and experts to express fitness classes in the wellness studio. Girls Inc. of New York is at the forefront of making significant investments in their staff and is the first organization to invest in this comprehensive model. This membership provides professional development support and a range of working, wellness, and meeting amenities needed to thrive and support the girls they serve.

“In this new #MeToo world, this partnership couldn’t be more timely…and vital. Cate has struck powerful chords of response among women of all ages and ethnic groups, and in every sector, with Luminary. The equality we seek for women has to begin with us, and with girls. Luminary provides a platform for new ideas, strategies, values and voices to go full steam ahead onto a brand new path.” – Pamela Maraldo, CEO of Girls Inc. of New York City.

It’s important for corporate and nonprofit partners alike to invest in their employees. Luminary is the career advocate for women and girls and corporate memberships enable teams to connect with a diverse collective of highly networked, influential, and intergenerational group of women across various career industries and interests. Girls Inc. encourages the girls in their programs to discover their intellectual and emotional strengths and this partnership takes that commitment even further to provide enrichment and learning programs for the leadership team. Nonprofits operate on fixed budgets, but this partnership underscores Girls Inc. of New York City’s willingness to invest in the advancement of their staff, which will ultimately maximize organizational impact in our communities. This partnership provides the opportunity for girls in the New York metro area to experience Luminary’s space and mission.

About Girls Inc. of New York

Girls Inc. inspires all girls to be strong, smart, and bold through direct service and advocacy. Our comprehensive approach to whole girl development equips girls to navigate gender, economic, and social barriers and grow up healthy, educated, and independent. These positive outcomes are achieved through three core elements: people – trained staff and volunteers who build lasting, mentoring relationships; environment – girls-only, physically and emotionally safe, where there is a sisterhood of support, high expectations, and mutual respect; and programming – research-based, hands-on and minds-on, age-appropriate, meeting the needs of today’s girls. Informed by girls and their families, we also advocate for legislation and policies to increase opportunities for all girls. Join us at www.girlsincnyc.org.

About Luminary

Luminary is NYC’s premier collaboration hub for women who are passionate about professional development and expanding their networks. Opening in November 2018, we are a membership-based community of inspiring women with a one-of-a-kind meeting space in the vibrant Nomad neighborhood. Luminary will give members access to 15,000 square feet of communal working and social space and career programming. It is the ultimate career advocate for women providing the professional programming and community needed to thrive. Learn more about us at www.luminary-nyc.com


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Powerful New Film Sheds Light On Sexism Trapping Millions Of Young Girls In Extreme Poverty

Press Release – To mark International Day of the Girl (October 11), anti-poverty group The ONE Campaign, and award-winning creative agency Don’t Panic, have joined forces to release a powerful new video ‘When I Grow Up…’, to highlight the fact that millions of girls are denied the future of their choice because poverty is sexist. Girls are asked the age-old question “what are you going to be when you grow up”? The answers begin as expected, but quickly turn to reflect the harsh reality for girls in the world’s poorest countries.

The video is part of ONE’s Poverty is Sexist campaign, which demands world leaders invest in the world’s poorest women and girls, ensuring they are not left out of the global push for gender equality.

“No girl wants a future where she’s denied an education, infected with HIV, or married off as a child, but this is the reality for too many girls living in extreme poverty,” said Roxane Philson, Chief Marketing Officer at ONE. “Until these barriers are broken, millions of girls in the world’s poorest countries are being denied the right to build the future they choose. This cannot go on – sexism is unacceptable – poverty can make it a death sentence.”

To watch the film on Facebook, click here.(live 10th Oct 11:59 BST)
To watch the film on YouTube, click here.

Every year, 340,000 girls and young women will be infected with HIV. Every day, 33,000 girls become child brides. Right now,130 million girls are being denied an education. These are just some of the factors that are holding millions of girls and young women back, and stopping them from choosing their own future.

After watching the video, viewers are asked to join the Poverty is Sexist campaign by signing the Poverty is Sexist open letter – calling on world leaders to fight for a world where every girl has the chance to build the future she chooses.

For more information about ONE campaign, click here.
For more information about ONE’s Poverty is Sexist campaign, click here.
For more information about Don’t Panic, click here.


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Essilor and Total Launch ‘Vision Journey’ Program To Fight Poor Vision And Improve Road Safety In Kenya

  • Innovative cross-sector collaboration to bring vision care to road users at service stations and truck stops, starting in Kenya
  • First step for Essilor and Total in shared ambition to improve road safety across Africa by improving awareness and access to vision care

Press Release – (Paris – Charenton-le-Pont, October 10 2018) – Essilor and Total announced today the launch of a pilot program to improve road safety by taking joint action against poor vision in Kenya. The two companies are coming together to fight poor vision and improve road safety in this country where access to vision care networks and public awareness are limited. By launching this pilot program, Essilor and Total seek to bring vision care to road users at both truck stops run by local NGOs and Total service stations.

The “Vision Journey” program will therefore start near Nairobi in October at the Mlolongo wellness center with a vision care campaign inviting 4,500 professional drivers to get their vision checked. This operation will be hosted by North Star Alliance in collaboration with Essilor, Total Foundation and Safe Way Right Way association.

“Good Vision Corners” will be installed in parallel at Total service stations to enlarge vision care services to all road users. Following the initial six-month pilot, a larger roll out is considered across the country.

In a country with a low density vision care network (1 optometrist for every 135,000 people1), this innovative program seeks to create new vision health touch points for road users, thanks to the combined reach of Total network and its NGO partners’ infrastructure. The program leverages Essilor’s extensive knowledge of inclusive business vision solutions and its capacity to mobilize local vision care providers. It will provide convenient access to on-site eye screenings and vision equipment for both correction and protection from sun glare, while promoting a road safety mindset.

According to the World Health Organization, up to 13,000 Kenyans lose their lives in road traffic crashes every year 2 and 8 million people in Kenya suffer from uncorrected poor vision1, a major risk for road safety.

This program is a first step in the construction of a larger collaboration, aiming to scale the successful discoveries of this pilot across African countries facing similar vision and road safety challenges.

“This public-private collaboration between Essilor, Total and local NGOs in Kenya is unique. In line with Essilor’s mission of improving lives by improving sight, it leverages the strengths of two very different industries to improve vision health for road users. Partnering with a major player in mobility such as Total is a significant step in our commitments to improving road safety, reflected in our strategic partnership with the Fédération Internationale de l’Automobile (FIA), and contributes to our fight to eradicate poor vision” said Laurent Vacherot, President and Chief Operating Officer, Essilor International.

“We are very enthusiastic about this disruptive initiative towards road safety” added Momar Nguer, President, Marketing and Services and member of the Executive Committee of Total. “Our commitment to road safety has been deeply rooted in each Total employee and road contractors for years. Yet, this innovative initiative is unique: it has been co-built by French and Kenyan intrapreneurs driven by their joint commitment for better mobility. Teaming up with the world vision champion Essilor and leading NGO partners accelerates our positive impact and clearly demonstrates our leadership as a responsible energy major. We are really looking forward to expanding this new service in the short term in other countries.”

This initiative is aligned with Essilor’s international campaign “Road Safety Starts with Good Vision”, supported by the FIA (Fédération Internationale de l’Automobile). Good vision is of critical importance to take decisions on the road for all road users, from drivers to bikers, cyclists and pedestrians. However, public awareness and access to quality eyeglasses remains limited in many regions of the world, including in Kenya.

Road safety is also at the heart of Essilor’s 2018 World Sight Day campaign which on October 11 will call for people around the world to take the first step in checking their vision on the website www.putvisionfirst.com.

[1] 2016 Essilor Estimates

[2] 2015, World Health Organization Global Status Report on Road Safety


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A $200,000 Donation From the Rita and Herbert Z. Gold Charitable Trust Establishes the D’Addario Foundation College Scholarship Fund

The D’Addario Foundation helps students transcend the challenges of their early lives through an unlikely intervention – music.

Press Release – LOS ANGELES, Oct. 10, 2018 /PRNewswire/ — The D’Addario Foundation continues its legacy of partnering with hundreds of music programs serving thousands of kids, data has shown conclusively that immersive music education programs could be the single, most effective way to engage students, build self-confidence and create community. This phenomenon is backed-up by neuroscience that tells us that active music training consistently improves brain function and literacy. As we know, literacy is a strong indicator of economic success. A 2018 report from the Campaign for Grade-Level Reading found that students who do not read at grade level by the end of 3rd grade are four times more likely to leave high school without a diploma.

“We have spent the last 30 years making it possible for kids to join and participate in music instruction programs in their communities multiple days per week for as long as possible in their education,” says D’Addario Foundation Executive Director, Suzanne D’Addario Brouder. Thanks to an incredibly generous donation from the late Rita and Herbert Z. Gold through their Charitable Trust, the D’Addario Foundation can now encourage students to dream even bigger. “This scholarship fund allows us to say to our students, ‘not only will we provide you with music education, if you work hard and dedicate yourself to your academics and your music, we will help you pay for college.’” The scholarship fund will cover the soft expenses of college such as books, food, and transportation and does not require a student to declare music as their major.

To receive college assistance scholarships, students must be actively participating in their community music program for at least three years, maintain a certain number of class hours, a minimum GPA, and mentor in their local community program. Students will be actively involved in choosing a higher education option that works for them and their families; many will represent the first generation in their family to attend college.

“Rita and Herbert Gold felt very strongly about arts education, equity, and giving back,” D’Addario Brouder says. “We’re honored to continue their legacy and nurture the continued success of a whole new generation of young people.”

About the D’Addario Foundation: The D’Addario Foundation bridges the gap in our education system to bring access to quality music education programs. Believing that music is part of well-rounded education, D’Addario invests in programs planted in local communities, dedicated to making a long-term impact. Foundation-supported programs emphasize mentoring that builds leadership skills. The D’Addario Foundation has dedicated millions of dollars over the last 30 years, making it possible for countless children to have a meaningful music education. For more information go to DAddarioFoundation.org

SOURCE D’Addario Foundation


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Subaru Share the Love® Event Returns For Its Eleventh Consecutive Year In 2018

2018 National Charitable Partners Include ASPCA®, Make-A-Wish®, Meals on Wheels America® and National Park Foundation

Press Release – CAMDEN, N.J., Oct. 10, 2018 /PRNewswire/ — Subaru of America, Inc. today announced the return of its annual Share the Love event in 2018. Eleven years running, this year’s Share the Love event marks the third consecutive year there will be no cap placed on the total donation from Subaru of America to its Share the Love charitable partners. At the culmination of this year, Subaru hopes to exceed a grand total of $140 million donated since Share the Love event started in 2007.

Subaru Share the Love® Event Returns for Its Eleventh Consecutive Year in 2018

From November 15, 2018 to January 2, 2019, Subaru will donate $250 for every new Subaru vehicle purchased or leased at more than 628 participating Subaru retailers nationwide to the customer’s choice of the following national charities: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America® and National Park Foundation. Once again, Subaru retailers will also have the opportunity to add a local hometown charity for their customers to support.

“At Subaru, we and our retailers are passionate about using this platform to positively impact our local communities and the causes our owners care most about, simply because it is the right thing to do,” said Alan Bethke, senior vice president of marketing, Subaru of America Inc. “We look forward to making the 2018 Share the Love event an even greater success by supporting our national and local charity partners for the eleventh consecutive year and donating a grand total of $140 million by the end of this year’s event.”

In addition to the four national charity partners, Subaru retailers across the country have selected 681 local charitable organizations to support during this year’s Share the Love event. With some retailers adding their own donations to the hometown charities, total donations by Subaru and its participating retailers are expected to exceed previous years.

The American Society for the Prevention of Cruelty to Animals® (ASPCA®)

A leading voice for animals for over 150 years, the ASPCA® provides life-saving protection and care to animals in need. Whether it’s rescuing animals from abuse and neglect, introducing and enforcing more humane legislation, or supporting animal shelters across the country, the ASPCA helps animals live better lives. Through the ASPCA, the Subaru Share the Love event has had a significant impact on the rescue, transport, and adoption of more than 50,000 animals across the country.

Make-A-Wish®

Research shows when children diagnosed with a critical illness are granted their one true wish, it gives them renewed strength and energy to keep fighting. Their families and entire communities come together. The impact from just one wish, has the power to transform the lives of everyone involved. Through Make-A-Wish, the Subaru Share the Love event has granted the wishes of more than 1,800 kids with life-threatening medical conditions.

Meals on Wheels America®

Meals on Wheels America provides leadership to local, community-based programs dedicated to fighting hunger and isolation among our nation’s homebound seniors. Through Meals on Wheels America, the Subaru Share the Love event has helped deliver nearly two million meals to America’s seniors.

National Park Foundation

The National Park Foundation, in partnership with the National Park Service, enriches America’s national parks and programs, safeguarding our heritage, and inspiring generations of national park enthusiasts. Through the National Park Foundation, the Subaru Share the Love event has provided funding for critical programs and projects in more than 100 national parks and helped increase public awareness and engagement across our National Park System.

About Subaru of America, Inc.

Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $120 million to causes the Subaru family cares about, and its employees have logged more than 40,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do.

For additional information visit media.subaru.com. Follow us on Facebook, Twitter, and Instagram.

SOURCE Subaru of America, Inc.


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A Simple Checklist and a Little Yellow Box Transform Surgeries from Life-Threatening to Life-Saving Procedures Around the World

NGO Lifebox to Launch New Surgical Safety Campaign to Raise Awareness among American Clinicians

Lifebox Chairperson, Atul Gawande to Speak on Impact of WHO’s Surgical Safety Checklist at American College of Surgeons 2018 Clinical Congress

Press Release – BOSTON, October 8, 2018 – With the help of a little yellow box, international non-profit Lifebox has been making surgery safer for millions of patients throughout the world. Founded in 2011 by four of the world’s leading medical organizations with surgeon and writer Atul Gawande as its chairperson, Lifebox’s sole mission is to improve surgical safety in low-resource countries by providing the tools and education needed to implement the World Health Organization’s (WHO) Surgical Safety Checklist. As it celebrates its 10-year anniversary, this simple checklist, which can be completed in under two minutes, has been shown to reduce surgical complications and deaths by one-third.

For the past seven years, Lifebox’s primary goal has been to ensure that no surgery be performed without a pulse oximeter, the only instrument included on the WHO checklist and one critical for preventing anesthesia-related deaths through the monitoring of blood oxygen levels during sedation. However, the cost of the device and the difficult conditions in many of the world’s operating rooms (ORs) make traditional pulse oximeters unusable and unavailable in an estimated 77,000 ORs worldwide. To overcome this obstacle, Lifebox developed a rugged, battery-operated, low-cost pulse oximeter. With 18,000 Lifebox oximeters distributed to date, this little yellow box has made surgery safer for 10 million patients in more than 100 countries.

But an instrument alone cannot save lives without clinicians properly trained to use it. The nearly 150 training sessions conducted with anesthesia clinical teams and a variety of education and communication tools created for Lifebox by health advertising agency precisioneffect have been key to the success of the pulse oximeter program.

Expanding that communications effort, Lifebox will be launching the “Deadliest Conditions” campaign as the American College of Surgeons (ACS) holds its 2018 Clinical Congress in Boston starting October 21st.

“Good communication is the linchpin of a successful surgical team. It’s the key pillar of the checklist. And communicating the global impact of Lifebox to health care professionals in the U.S. is critical to sustaining that work,” said Atul Gawande, MD, Lifebox chairperson, famed surgeon, writer and newly appointed CEO of the non-profit healthcare venture formed by Amazon, Berkshire Hathaway, and JPMorgan Chase to deliver better outcomes, satisfaction, and cost efficiency in care. “With our longtime partner, precisioneffect, we’ve developed the “Deadliest Conditions” campaign to raise awareness of the challenges our colleagues in low-resource countries confront each day—and the solutions. No surgical team should have to worry about whether they will have a functioning light or oxygen monitor or sterilization equipment when they go into the OR. These are system diseases. Lifebox provides a cure.”

This is the first initiative in the organization’s history aimed at raising awareness among American healthcare professionals about global efforts to improve surgical safety procedures in low-resource countries. Lifebox will also be holding a panel discussion at the ACS Clinical Congress meeting in Boston led by Atul Gawande to celebrate the 10th anniversary of the WHO surgical safety checklist.

“The Deadliest Conditions campaign was created to illuminate the societal ills that hamper the best efforts of medical professionals in resource-poor countries. The campaign offers up previously unseen conditions, like ‘deoxygenosis’ and ‘unsterilitis,’ that arise when surgeons and anesthesiologists don’t have the simplest tools that are foundational to every OR in the U.S. We’re hoping the nation’s medical professionals will join our effort to eradicate these conditions,” said Deborah Lotterman, precisioneffect chief creative officer.

precisioneffect is committed to working with companies who are changing the standard of care and in many cases are using ground-breaking innovations to do so.

“With Lifebox, we’re hoping to change the standard of care in environments where the standards that are foundational to medicine in much of the world haven’t been achieved due to greater ills like war, poverty and corruption. Everyone deserves the right to go into surgery believing the medical team has the basic tools to do their best,” Lotterman added.

In addition to its pulse oximeter, Lifebox is also developing a low-cost, low-resource-adapted surgical headlamp as an extension of the CLEAN CUT Protocol it created to identify the causes and find methods for preventing surgery site infections.

About Lifebox

Lifebox (www.lifebox.org) is an international non-profit organization registered in the United States and United Kingdom dedicated to improving the safety of surgery and anesthesia taking place in low and middle income countries and settings through provision of tools, supporting training, and forging partnerships. Founded by the authors of the WHO Surgical Safety Checklist together with four leading global surgery and health organizations, Lifebox currently focuses on three areas of surgical safety — improving anesthesia safety, reducing surgical infections, and increasing surgical teamwork. To date, Lifebox has worked in in over 100 countries and improved the safety of surgical care for millions of patients.

About precisioneffect

precisioneffect is the nation’s only healthcare advertising agency dedicated to working with companies seeking to change the standard of care. For nearly four decades, the agency has developed market-changing and award-winning work for novel pharmaceuticals, biologics, devices, and diagnostics. The agency’s expertise in identifying and changing status-quo preserving behaviors has demonstrated success with physicians, patients, and caregivers across virtually every branch of medicine. The company has offices in Boston, Chicago, Costa Mesa, London and is a division of Precision Value & Health. Visit www.precisioneffect.com for more information.


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John and Alice Coltrane’s Home Honored as a National Treasure

National Trust for Historic Preservation to boost effort to restore and reimagine home of great significance to the highly acclaimed musicians

Press Release – Washington (October 9, 2018) – The Long Island home of John Coltrane, the pioneering jazz musician and composer, and his wife Alice Coltrane, an accomplished and influential musician and spiritual leader, was named a National Treasure today by the National Trust for Historic Preservation. The National Trust will bring its nearly 70 years of expertise to help the Friends of the Coltrane Home in Dix Hills (aka “The John and Alice Coltrane Home) implement a vision for the property—now vacant and in disrepair but largely intact. This campaign will be undertaken through the National Trust’s African American Cultural Heritage Action Fund, an initiative c0-chaired by the F0rd Foundation and actress Phylicia Rashad to uncover and uplift stories of African American achievement, activism, and community.

“The Long Island home of John and Alice Coltrane is a tangible link to an extremely creative and transformative period in the personal lives and careers of two acclaimed and a talented musicians,” said Stephanie Meeks, president and CEO of the National Trust for Historic Preservation. “Restoring and reusing the home for music education and outreach presents an outstanding opportunity to honor the Coltranes’ values of innovation, creativity, hard work, and self-empowerment and bring it to life in a space so closely tied to their lives and careers.”

John Coltrane was revolutionizing the jazz world and Alice Coltrane was already a respected musician when they moved into their home on Long Island in 1964. The 1952 ranch-style house on 3.4 wooded acres in Dix Hills offered the Coltranes privacy and plenty of room to record, compose, and raise a family. John Coltrane spent his final three years in the home, a period of intense exploration and spiritual expression through music for him. “A Love Supreme,” widely regarded as a modern masterpiece that continues to influence and inspire musicians today, was composed in the upstairs bedroom. In the same home, Alice Coltrane expanded as an artist, adding harp and organ to her repertoire. Her groundbreaking recordings for Impulse! Records were made in the basement studio and stand as evidence of her triumph over the music world’s resistance to female instrumentalists at that time. She also began her path as a spiritual leader there.

“John and Alice Coltrane sought to elevate minds and hearts of society through their musical offerings,” said their daughter, Michelle Coltrane, an honorary board member of the Friends of the Coltrane Home. “The alliance with the National Trust for Historic Preservation will allow us to uphold my parents’ mission of supporting generations of artists and musicians and commemorate their achievements and values, which are deeply embodied in their legacy.”

The home’s history and the Coltranes’ legacy will inform the preservation, interpretation, and reuse of the home. The basement recording studio, for example, is envisioned as an interactive and creative space for students and musicians young and old. Additional plans will be designed to maximize the impact of the home to, in Alice Coltrane’s words, “inspire people of all ages and backgrounds to participate in the joy of making music and the creative process.”

“The John and Alice Coltrane Home project is more than the noble project of preserving and restoring the Home of two music and cultural giants of the past,” said Ron Stein, president of the Friends of the Coltrane Home. “Perhaps more than anything, it’s about the future and being a force for positive change. The Coltranes’ message is one of courage, commitment and compassion. With the Home as our base, our responsibility is to reach outward with that message to educate, lift up and inspire our youth, empower girls and young women, encourage the creative spirit in all, and bring people together around the healing and hopeful power of music. This alliance with the National Trust is a key step in getting us there.”

The National Trust named the Coltrane Home one of America’s 11 Most Endangered Historic Places in 2011 to help raise awareness of the home’s significance and boost momentum to support its preservation. Recent preservation efforts have focused on interior mold remediation, roof replacement, rebuilding the chimney, and stabilization of the brick masonry exterior. Support from the National Trust will guide further restoration of the home and assist with planning for the use of the land, owned by the Town of Huntington, as a park. The John and Alice Coltrane Home was included in the first class of grant award recipients of The National Trust’s African American Cultural Heritage Action Fund. A $75,000 capacity building grant will allow the hiring of a project manager to support The Friends of the Coltrane Home in its vision to rehabilitate and interpret the property.


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UFO Moviez Steps Up To Support The Cinema Medium And “Feed Our Future”, A New Global Cinema Advertising Campaign For The United Nations World Food Programme (WFP)

Global cinema ad draws attention to the potential lost every time a child dies of hunger

Supported by SAWA, the Global Cinema Advertising Association, the ad is to air in more than 30 countries. It invites viewers to help end hunger with WFP’s ShareTheMeal app. The ad is also supported by a Facebook and Instagram marketing campaign

Press Release – MUMBAI, India – Thursday, 4 October 2018: UFO Moviez today announced its support for “Feed Our Future,” a powerful new advertising campaign aimed at getting global cinema audiences to tackle global hunger by supporting the United Nations World Food Programme (WFP), the world’s leading humanitarian organization fighting hunger worldwide. With the support of Facebook, “Feed Our Future” was launched via a Facebook Live from Facebook’s Mumbai office, and was hosted by renowned television personality Mini Mathur and featured: critically acclaimed filmmaker R Balki, the Founder of Feeding India Ankit Kawatra, celebrity chef and award-winning author Vicky Ratnani, Mr. Siddharth Bhardwaj, Chief Marketing Officer & National Sales Head, UFO Moviez and megastars Sonam Kapoor, Sonakshi Sinha, and UN Environment Goodwill Ambassador Dia Mirza.

“This is the first time in India that a campaign of this magnitude has run towards a global cause,” said Sanjay Gaikwad, Managing Director of India’s largest digital cinema network UFO Moviez. “We’re happy to address the issue of global hunger in India with the World Food Programme. Cinema is the most impactful medium to deliver such a message to the audience in a highly captive environment. To add to this, UFO Moviez is the largest in-cinema advertising network and will run the emotionally stirring 60sec ad film across its screens for eight weeks.”

The 60-second cinema advertisement was conceived by advertising legend Sir John Hegarty and The Garage Soho. It was directed by acclaimed film director Lynne Ramsay and produced by award-winning production company Somesuch & Co. SAWA, the Global Cinema Advertising Association, in association with WFP, will air “Feed Our Future” on cinema screens in more than 30 countries with a call to action to download WFP’s mobile-app, ShareTheMeal.

The advertisement shows a bustling news conference with journalists vying to interview the recipient of a breakthrough medical research award. But the journalists learn that there was ultimately no medical breakthrough – the chilling conclusion reveals that Miriam Adeke, the young woman in question, had in fact died of hunger when she was only eight years old.

“The creative challenge here is to find a way of engaging the audience without resorting to endless images of starving children. Creating empathy by reminding the viewer that when a child dies, we all lose,” said Sir John Hegarty.

Inspired by the cinema advertisement’s message, Facebook is bringing the campaign to life through an integrated digital campaign. Borne from a “Hack for Good” at the recent Cannes Lions Festival for Creativity, the Facebook Messenger experience was created by a team of award-winning creatives from across the industry and Facebook’s Creative Shop to give viewers the opportunity to engage with the character from the advertisement and learn more about hunger. At a time when 821 million people – roughly one in nine of the global population – still go to bed on an empty stomach, this new digital integration will bring the offline online by connecting viewers with the cinema advertisement and the issue in an exciting new way.

“Hunger is a major global issue,” said Cheryl Wannell, CEO of SAWA. “It is therefore fitting that the Cinema medium, with its global reach, should be proactive in driving awareness for the World Food Programme. Millennials who are educated, socially aware and a hard to reach demographic, make up a large part of the Cinema audience and these are the people that can and will facilitate change. Since 2015, the Cinema Medium has stepped up to support the Sustainable Development Goals and we are committed in 2018 and beyond to make the World Food Programme famous by using the power and impact of the Cinema Medium. SAWA encourages other mediums to do likewise.”

The Facebook Messenger experience will enable viewers to engage with the ad’s main character, Miriam Adeke, to learn more about her story and the issue of hunger by searching ‘ShareTheMeal’ on Messenger.

“Three million children die every year of hunger or malnutrition,” said Corinne Woods, Director of Communications, Marketing and Advocacy of the United Nations World Food Programme. “When partners like SAWA and their members step up, it helps us create a movement and generate support for our work to ensure that every child has the vital food and nutrition they need – not only to survive – but also to thrive.”

Thanks to UFO Moviez’s generous support, the advertisement will air on UFO Moviez’s screens across India for the next eight weeks, and the message about aiming for a world with Zero Hunger will be heard by millions across India. For more information about the “Feed Our Future” advertisement and campaign, and to learn how to get involved in creating a world with Zero Hunger, please visit: www.wfp.org/feedourfuture.


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Health, Hope And Happiness In Afghanistan: 2018 Bayat Foundation – Starkey Hearing Foundation Afghanistan Hearing Care Mission Restores The Hearing Of 1,500 Afghans

Press Release – KABUL, Afghanistan, Oct. 8, 2018 /PRNewswire/ — Demonstrating its unbreakable commitment to provide Hearing, Healing and Hope to all Afghans affected by deafness or hearing impairment, The Bayat Foundation (www.bayatfoundation.org), Afghanistan’s largest private charitable organization, together in partnership with Starkey Hearing Foundation (www.starkeyhearingfoundation.org), announced the successful completion of their Fifth Annual Bayat-Starkey Afghanistan Hearing Care Mission.

Hosted on the grounds of Kabul’s Bayat Media Center (BMC), from October 1st to October 5th, The 2018 Bayat-Starkey Afghanistan Hearing Care Mission provided more than 1,240 Afghans affected by deafness or hearing impairment with The Gift of Hearing, through the provision of hearing aids as well as hearing assessment and treatment services.

The 2018 Afghanistan Hearing Care Mission was launched with an October 1st Dedication Ceremony, hosted by Dr. Ehsanollah Bayat, Co-Chairman of the Bayat Foundation and Chairman of The Bayat Group. Speaking to an audience of Afghan government officials, Starkey Hearing Foundation partners, NGO representatives and volunteers from The Bayat Group and Bayat Foundation, Dr. Bayat thanked the audience for their “fierce determination to deliver the Gift of Hearing—the gift of connection to a better life—to the thousands of patients and their extended families we help today.”

The Dedication Ceremony was attended by a number of senior government officials, and civic leaders, including Dr. Ferozuddin Feroz, Minister of Public Health, Mr. Nader Naderi, Chief of Independent Administrative Reform, Mrs. Zohra Yusuf Daoud, Adviser to the First Lady of Afghanistan, and Dr. Kenneth M. Holland, President of The American University of Afghanistan.

The 2018 Afghanistan Hearing Care Mission is the fifth in a series of joint missions by the Bayat Foundation and the Starkey Hearing Foundation, which since 2014, have provided The Gift of Hearing, and vital hearing aftercare assistance to more than 7,000 Afghans living in every region of the nation.

Throughout the 2018 Afghanistan Hearing Care Mission, each individual seeking treatment for deafness or hearing impairment was examined by members of the Bayat-Starkey Hearing Care Teams. Each Bayat-Starkey Hearing Care Team is comprised of an international group of Audiologists, Hearing Care Specialists and highly trained volunteers from The Bayat Group and The Bayat Foundation.

Interacting with every patient in a caring, compassionate and effective manner, members of each Bayat-Starkey Hearing Care Team delivered high quality hearing care to every patient by utilizing a rigorous patient assessment and treatment process.

The intake process included recording vital statistics of each patient, conducting a thorough examination of the ears and auditory system, and also, cleaning the ear and auditory system. After cleaning the ears and auditory system, each patient was fitted with a set of ear molds—clear, wear-resistant plastic discs used to house the hearing aids that were provided without cost to each patient.

After completing intake, volunteers escorted each patient into the treatment area, where the Bayat-Starkey hearing care team, together with specially trained volunteers, fit each patient with the hearing devices that empowered each patient—many for the first time in their lives—to use the precious, powerful gift of hearing, sound and their voices to connect with the world.

“In four years, from 2014 to 2018, The Bayat Foundation, together with the Starkey Hearing Foundation—our partners in compassion and caring—has provided The Gift of Hearing to more than 7,000 Afghans,” said Dr. Ehsanollah Bayat, the Co-Founder of The Bayat Foundation and the Chairman of The Bayat Group.

“In Kabul, Herat, Mazar, Jalalabad—in so many cities and villages throughout Afghanistan—The Bayat Foundation and The Starkey Hearing Foundation are providing Afghans with Hearing, Healing, and above all, better Health and Hope for a better life,” Dr. Bayat said.

“When we restore a person’s hearing, we help them connect with their families, their communities and the wider world,” said Mrs. Fatema Bayat, the Co-Founder of The Bayat Foundation. “With every new mission, our ability to provide Afghans with Hearing and Hope continues to grow. Together with our partners from the Starkey Hearing Foundation, in the years to come, we’re determined to help even more Afghans receive the Gift of Hearing and the gift of connection to a healthier and happier life.”

About the Bayat Foundation:

Since 2005, the US-based Bayat Foundation, a 501 c (3) charitable organization, has promoted the well-being of the Afghan people. Founded and directed by Ehsanollah Bayat and Fatema Bayat, the Foundation has contributed to more than 300 projects dedicated to improving the quality of life for the youth, women, poor, and elderly of Afghanistan; including construction of 13 maternity hospitals that have now treated over 2,000,000 mothers and babies.

Projects have included the construction of new facilities and sustainable infrastructure in needy regions, and the promotion of health, education, economic, and cultural programs. In addition to his charitable initiatives, Ehsanollah Bayat founded Afghan Wireless (AWCC) in 2002, which was the first GSM wireless and Internet Service Provider in Afghanistan, and later established Ariana Radio and Television Network (ATN), which includes Ariana Radio (FM 93.5). For more information, please email info@bayatfoundation.org.

About Starkey Hearing Foundation

Starkey Hearing Foundation, a public charity co-founded by William F. Austin and Tani Austin, gives the gift of hearing to people in need in the U.S. and around the world. Disabling hearing loss affects more than 466 million people, including 34 million children, yet many do not have access to the hearing devices that improve lives and promote understanding. Since origination, Starkey Hearing Foundation has provided more than 1.1 million hearing health care services to patients. Starkey Hearing Foundation focuses on hearing health missions, hearing loss education and hearing aid recycling. Connect with Starkey Hearing Foundation on Facebook and Twitter, or visit www.starkeyhearingfoundation.org.


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