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MySocialGoodNews is dedicated to sharing news about
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Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

This Capital-Raising Strategy Beats the VC/Angel Model

Press Release – Oakland, CA – “Angel/VC investors will pressure you to grow as fast as possible at any cost so they can make a fast killing,” says attorney and mission-driven business expert Jenny Kassan. “That model cripples your ability to maintain your business mission and run your business your way. Plus, the evidence is clear that the average VC and Angel strongly prefers pitches from men.”

Here’s a better idea, Kassan advises: “Find and attract investors who will love who you are, what you do, and how you impact the community. Let them support your company long-term.” How can you find such investors? Kassan suggests tapping the growing army of investors who love having a stake in businesses that matter to them.

On March 31 through April 1 in downtown Oakland, CA, Kassan will lead a training event called “Fund and Fuel Your Dreams” to help women entrepreneurs design a capital raising strategy customized to their unique situation, values, structure, and goals. The program features hands-on, expert training about funding options that allow you to tap the most abundant, yet most overlooked, source of investment capital: values-aligned investors that are happy to let you keep control. Fill-in-the-blank templates and hands-on coaching help participants choose their best option.

On the evening of March 31, participants in “Fund and Fuel Your Dreams” will meet socially conscious investors who are especially interested in women-led businesses. As a past participant said, it’s “knowledge, support and community all at once.”

New Resource Bank, the transformative bank for businesses and organizations building a better world, is sponsoring the investor reception. RSF Social Finance is sponsoring a special breakfast to talk about their most recent initiative to provide values-aligned funding for women entrepreneurs.

The admission fee for “Fund and Fuel Your Dreams” is $997, but the discount code FRIEND2017 brings the price down to $297.

To sign up go to

Event leader Jenny Kassan is a nationally-know expert and innovator in funding mission-driven businesses. During her over two decades of experience as an attorney and advisor for mission-driven enterprises, she has helped her clients raise millions of dollars and she has raised funding for her own businesses as well. She serves on the Securities and Exchange Commission (SEC) Advisory Committee on Small and Emerging Companies. Her book Raise Capital On Your Own Terms will be published in the fall. She also manages an impact investment fund called the Force for Good Fund.

Jenny earned her J.D. from Yale Law School and a master’s degree in City and Regional Planning from the University of California at Berkeley.

Journalist Amy Cortese says, “Jenny is, hands down, one of the most knowledgeable sources in the field of creative capital raising for social enterprises and small businesses. She is a pivotal player in the budding local and social investing movement.”

For further information, see

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