Press Release – BOULDER, Colo., Jan. 31, 2019 /PRNewswire/ — PopSockets is announcing the newest wave of its social impact program, Poptivism.
The Boulder, CO-based maker of collapsible phone grips, mounts, and wallets created the program in pursuit of the biggest and most positive impact possible. Poptivism functions as a democratized giving platform that empowers anyone to raise money on behalf of whichever nonprofit organization they believe in.
Visit www.popsockets.com to pick a cause, design a PopGrip, and start raising money immediately. Since 50% of every Poptivism sale goes to the associated non-profit of their choice, customers can make a profound impact.
PopSockets was created as a tool to do good. To date, the brand has donated over three million dollars in both money and product to various charities since its creation in 2010. In step with this mission, the brand hopes Poptivism’s customer-driven philanthropy will set a new bar for companies to live up to.
“Poptivism is a platform designed to empower our community to make a positive impact in the world. The platform allows users to choose the causes they care about and to design unique PopSockets grips 50% of whose sales will go toward the designated causes. In a nutshell, Poptivism is a platform for customized impact. I’m thrilled about its potential to make a difference in the world,” said David Barnett, Founder and CEO of PopSockets.
David Barnett is the founder and CEO of PopSockets. He was a philosophy major at Emory, a physics major at University of Colorado Boulder, received his PhD in philosophy from NYU, and from 2005-2015 was a philosophy professor at University of Colorado Boulder. His research specialized in philosophy of language and philosophy of mind, before he reached enlightenment, stopped doing philosophy, and became an entrepreneur.
In 2010, Barnett was looking for a way to stop his earbud cord from getting tangled, and he achieved this by gluing two buttons to the back of his phone and wrapping the earbud cord around the buttons. As ugly as the buttons were, they worked. In the course of improving on the idea, he developed about 60 different prototypes, making the buttons expand and collapse via an accordion mechanism, so that they could function as both a stand and a grip. In 2012, Barnett launched a KickStarter campaign for an iPhone case that would have two PopSockets grips integrated into the case. In addition to getting successfully funded, the KickStarter campaign enabled Barnett to show the world his dancing prowess. Two years later, in 2014, Barnett launched the business out of his garage in Boulder, Colorado, and has subsequently sold 100 million PopSockets grips around the world. PopSockets has donated over 3 million dollars in money and product to various non profits, and In Fall of 2018 PopSockets launched the Poptivism program- a charitable, give-back platform.