Humorous Social Challenge Campaign Asks Millennials Post an Old School Photo of Themselves to Crowd-Source Donations
Indianapolis, IN (April 8, 2014) – Building Tomorrow, a charity building primary schools in Uganda, is launching a 24-hour social media campaign beginning Wednesday, May 21 at 12:00pm EST, with the aim of raising $34,000+ to help build its 21st primary school in Uganda’s Rakai District.
The campaign challenges participants to 1) donate $4.00 to Building Tomorrow, and 2) post an embarrassing old school photo of themselves on facebook and/or twitter (@BldgTomorrow) using #oldschoolforanewschoool
Here’s a little more about the campaign: http://www.buildingtomorrow.org/old-school-for-a-new-school
Want to help, here is a “Cheat Tweet” & Sample Facebook Post:
- Help fund a Ugandan school in 24 hours! Donate $4 to @BldgTomorrow and post an old school pic #OldSchoolForANewSchool http://bit.ly/1lZZI6N
- Building Tomorrow just launched #OldSchoolForANewSchool in an effort to raise $34,000+ in a 24-hour period to fund a much-needed new school in Uganda’s Rakai District. We need your help! Donate $4 and help to spread the word by changing your facebook profile picture to an old school photo. http://bit.ly/1lZZI6N
About Building Tomorrow
Building Tomorrow (BT) is an international social-profit organization empowering young people to invest their resources, time & talents in providing students in East Africa with access to an education. Over the last five years, supporters of BT, including a college network of over 25 chapters nationwide, have raised more than $1.5 million to seed 20 BT primary schools, 14 of which are currently operational. The remaining six primary schools are under construction and planning. For more information, visit www.buildingtomorrow.org.
About George Srour
George Srour, 30, is the Founder and Chief Dreamer of Building Tomorrow, Inc. (BT). Srour attended the College of William & Mary in Williamsburg, VA, where he graduated in 2005 with a major in Government and International Relations. Upon graduation, Srour was awarded the James Monroe Prize for Civic Leadership and the inaugural William E. Simon Fellowship for Noble Purpose. Using both awards, Srour started BT from an unused room in his parents’ house in the fall of 2005. Under Srour’s leadership, Building Tomorrow has constructed classroom space for over 3,000 children in Uganda while engaging a college-based chapter network of students at over 25 universities across the United States. Srour has been recognized for his work in the field of social entrepreneurship by being named an Echoing Green Fellow (’07), a member of the GOOD 100 (’13) and added to the Forbes Magazine 30 Under 30 list for social entrepreneurs (’13).
