The Kids from “Matilda” and “Diary of a Wimpy Kid the Musical” Participate
Broadway is ready to “SLAM ALS”! Launched on May 9 during ALS Awareness Month, the social media campaign benefits Project ALS and encourages everyone to show how they’d “slam” this neurodegenerative disease affecting close to 450,000 people worldwide. The immediate goal is to generate new levels of awareness and spur donations to research for a cure.
In the latest videos, the Broadway Matilda Maggots from “Matilda The Musical” created a video (youtu.be/fO6ZbN_Q35U) challenging Lin Manuel Miranda and the cast of “Hamilton.” And the kids from “Diary of Wimpy Kid the Musical” at Children’s Theater Company created a video (https://www.youtube.com/watch?v=TAU_i7zVgtQ&feature=youtu.be) challenging the company of “Something Rotten!”
Now it’s your turn! In addition to the ones above, here is the launch video.
SLAM ALS from SLAM ALS on Vimeo.
- Create a short video with an action showing how you SLAM ALS.
- Post the video to your social media pages with #slamALS. On Twitter and Instagram, tag @slam_als. On Facebook, tag slam ALS.
- Donate via the website, www.slamALS.org.
- Challenge friends to create their own slam videos!
In addition to a growing number of celebrities, schools and universities across the country – students, fraternities, sororities, sports teams, cheerleaders and others – have already begun to serve as SLAMbassadors for a cure.
What originally started as a family-led, grassroots effort for ALS awareness, begun by South Florida high school student Madison Silver following the 2009 diagnosis of her aunt Marjie, has evolved into SLAM ALS. Madison has teamed with her mother Deborah to launch SLAM ALS and turn the focus to generating national and even global exposure. For more information, please visit www.slamALS.org. Follow SLAM ALS on Facebook (slam ALS), Twitter (@slam_als) and Instagram (@slam_als).
