Press Release – PUPPY BOWL, the cutest competition in sports history, returns to Animal Planet on Feb. 4 for an epic matchup between adoptable puppy players from #TeamRuff and #TeamFluff who go paw to paw and nose to nose to win the CHEWY.COM “Lombarky” PUPPY BOWL XIV trophy. PUPPY BOWL XIV will air simultaneously on both coasts when it premieres Sunday, Feb. 4 at 3 PM/ET 12 PM/PT featuring two hours of fuzzy faces, sloppy kisses, incredible interceptions, puppy penalties and hard-won touchdowns. After the pup-tastic game of ear pulls and tail tugs is over, all the PUPPY BOWL puppy players end up as winners when they find their forever homes.
This year, Animal Planet has created marketing partnerships with like minded companies from different categories around a shared love of PUPPY BOWL and to help promote animal adoption.
Those who stay ahead of the trends with an unparalleled selection of chic fashion jewelry from Bauble Bar are in for a real treat this month as Bauble Bar celebrates PUPPY BOWL with two exclusive products: the custom collar and leash line, available starting January 15 on Baublebar.com. Make your pup the most stylish of the pack with this must-have collar and leash collection that donates 15% of all sale proceeds to New York City-based Social Tees Animal rescue.
Animal Planet and Grounds & Hounds developed a custom PUPPY BOWL coffee blend for animal enthusiasts everywhere which is the perfect brew for all coffee lovers to enjoy on winter mornings with their furry best friends. By blending the best beans from Guatemala and Papua New Guinea, Grounds & Hounds has created their most aromatic and silky smooth Medium Roast blend to date just for PUPPY BOWL. This limited blend release is available at GroundsandHounds.com with 30% of all proceeds donated to help fund the transfer of shelters animals to foster homes, an important step in the process of helping animals in need find their forever homes.
With Puppy Bowl comes the mission of rescue. Animal Planet is working with longtime partner ASPCA, a national leader in the areas of rescue, adoption and welfare, to help ASPCA affiliated shelters receive an official PUPPY BOWL Party Kit. Among other items, the PUPPY BOWL Party kit includes a four-foot puppy standee, streamers, balloons and coozies to help ASPCA affiliated shelters nationwide celebrate PUPPY BOWL via the ASPCA Pro System.
Slobbr, an app that effortlessly connects dog-people with dog-friendly places, is gearing up for the big game with a PUPPY BOWL + Slobbr partnership that includes a special sweepstakes to encourage app users everywhere to create Instagram and Facebook posts that will not only help support Slobbr’s Kibble Donation program feed dogs in need, but automatically registers app users in a contest to win Slobbr and Puppy Bowl XIV giveaways as well as the opportunity to have their furry best friend’s picture appear on the Slobbr landing page for one month!
In partnership with Tinder, one of the world’s most popular apps for meeting new people, and Pledgeling, a platform that powers impact by connecting brands and consumers to causes around the world, PUPPY BOWL players will make their first-ever appearance on the dating app with a puppy dating profile card that will encourage those who swipe right on the PUPPY BOWL pup player to donate to the ASPCA to help shelter pets. The Tinder PUPPY BOWL puppy profile card will be available on the Tinder app from January 22 to February 4. Fans can also support the ASPCA by texting PUPPY to 707070.
Georgetown Cupcake, the destination for designer cupcakes made from the finest ingredients, has created adorable custom PUPPY BOWL cupcakes which will be available in all Georgetown Cupcake locations across the U.S. to help celebrate PUPPY BOWL. Please visit georgetowncupcake.com for all store locations, including New York, Los Angeles, Washington, D.C., Boston and Bethesda, MD.
Southwest customers this month will have access to the Animal Planet Puppy Bowl channel through the on-demand TV series via the Southwest entertainment portal. The channel will offer a countdown to PUPPY BOWL with a special pre-game episode, a five-minute “sneak peek” of Animal Planet’s first-ever Puppy Bowl Presents: The Dog Bowl, which airs on Animal Planet on Sat. Feb. 3 at 8 PM, and a library of previous PUPPY BOWL games on all Wi-Fi enabled planes. In addition to archived PUPPY BOWL content, Southwest will celebrate PUPPY BOWL with custom content featuring puppies traveling PUPPY BOWL XIV. Southwest is the nation’s largest domestic air carrier dedicated to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.
For more information on Animal Planet’s PUPPY BOWL marketing partnerships, please visit animalplanet.com/partners
About Animal Planet
Animal Planet, a multi-media business unit of Discovery Communications, is the network of hit franchise series and special programming dedicated to animals and the natural world that includes RIVER MONSTERS, DR. JEFF: ROCKY MOUNTAIN VET, PIT BULLS & PAROLEES, TANKED, TREEHOUSE MASTERS, THE VET LIFE and PUPPY BOWL, the largest non-sports TV event on Super Bowl Sunday. Animal Planet is the premiere TV, digital and social community for all things animal, providing immersive, engaging, high-quality content across all Animal Planet platforms including: Animal Planet television network, available in more than 90 million homes in the U.S., that is complimented with a deep Video On Demand offering; online assets www.animalplanet.com, the ultimate online destination for animal lovers and pet owners; the Animal Planet Go app that allows viewers to catch up on full episodes of their favorite shows anytime anywhere; Animal Planet L!VE, the go-to digital destination for round-the-clock, unfiltered access via live cameras around the globe in a variety of animal habitats; Animal Planet Social including Facebook, Twitter and Instagram via @AnimalPlanet and on Snapchat as AnimalPlanetTV.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and captivates superfans around the globe with a portfolio of premium nonfiction, lifestyle, sports and kids content brands including Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Available in more than 220 countries and territories, Discovery’s programming reaches 3 billion cumulative viewers, who together consume 54 billion hours of Discovery content each year. Discovery’s offering extends beyond traditional TV to all screens, including TV Everywhere products such as the GO portfolio and Discovery Kids Play; over-the-top streaming services such as Eurosport Player; digital-first and social video from Group Nine Media; and virtual reality storytelling through Discovery VR. For more information, please visit www.discoverycommunications.com.
