Leading Wholesome Cereal and Snack Company Partners with Defenders of Wildlife, a National Nonprofit Organization, to Raise Funds and Awareness for Wildlife and Habitat Conservation
Press Release – Marlborough, Mass. (June 14, 2016) – Barbara’s, known for making delicious cereals and snacks from simple, wholesome ingredients, has partnered with Defenders of Wildlife – a national nonprofit organization dedicated to the protection of all native animals and plants in their natural communities – creating limited-edition collectible bracelets featuring key imperiled species. Four unique bracelet designs depict a wolf, sea turtle, elephant and polar bear – all vulnerable animal groups representing the Earth’s impressive wildlife heritage. Net proceeds from all bracelets sold will be donated to Defenders of Wildlife’s animal adoption program, with the goal of adopting 1,000 imperiled animals by the end of the campaign.
The brightly colored collectible bracelets are available while supplies last for $5.00 each, or $20.00 for a Family Four Pack, online at shop.barbaras.com. Net proceeds will be donated to Defenders of Wildlife through their symbolic animal adoption program. All adoption donations benefit the wildlife and habitat conservation efforts of Defenders of Wildlife.
“Supporting animal conservation has always been central to the Barbara’s brand, and we’re thrilled to partner with Defenders of Wildlife to amplify their mission and impactful work in protecting threatened species,” said Tim Kenny, Director of Marketing at Barbara’s. “We believe it’s important for us each to do our part to prevent extinction, and to preserve our planet’s magnificent species for generations to come. We’ve set a lofty goal of adopting 1,000 endangered animals in a short period of time, but believe that through our supportive community we can come together to achieve this feat.”
Through this partnership with Defenders of Wildlife, Barbara’s is encouraging animal lovers and families nationwide to help safeguard wildlife with the purchase of a collectible bracelet. Dedicated to protecting wildlife and the planet, Barbara’s supports numerous nonprofit organizations including the National Wildlife Federation and the National Audubon Society’s Project Puffin.
Barbara’s offers a full line of delicious cereals and snacks, including popular consumer favorites like Puffins cereals, Snackimals cereals and cookies, Morning Oat Crunch, Cheese Puffs and more. In addition to using whole grains and other natural ingredients, the majority of Barbara’s product portfolio is now Non-GMO Project Verified. Products are available at major retail grocery stores and natural food stores nationwide. For more information on Barbara’s products, please visit the Barbara’s website or Facebook page.
About Barbara’s
Barbara’s was founded in 1971 by a teenager with a passion for creating great-tasting food from simple, wholesome ingredients. The company’s mission remains true to Barbara’s original vision that wholesome food can also be tasty enough for kids. Based in Marlborough, Mass., Barbara’s is committed to making positive contributions to the world with donations to national and local nonprofit organizations, including the National Wildlife Federation and the National Audubon Society’s Project Puffin. For more information, please visit www.Barbaras.com or visit Barbara’s on Facebook, Twitter, Instagram and Pinterest.
About Defenders of Wildlife
Defenders of Wildlife is dedicated to the protection of all native animals and plants in their natural communities. With more than 1.2 million members and activists, Defenders of Wildlife is a leading advocate for innovative solutions to safeguard our wildlife heritage for generations to come. For more information, visit www.defenders.org. For the latest news from Defenders, follow us at @DefendersNews.
