Special Needs Adult Workers Benefit from New Partnership
Press Release – Wilmington, DE (August, 2016) — The Real Co™, with a vision to provide high quality, certified, sustainable food to the masses at affordable prices, has penetrated some of the top retailers in the US market, including Whole Foods, Shoprite, Amazon and H-E-B. This is the first 100% single-origin manufacturer and purveyor of the finest staple foods in the world. The Real Co is proud to announce an exciting new partnership with “My Cup Counts®”, a division of My Day Counts®, a 501(c)(3)nonprofit since 1951, located in Anaheim, California. Specializing in custom food packaging, My Cup Counts/My Day Counts provides jobs & services to over 750 plus adults with disabilities with a staff of over 150 people. The Real Co products are packaged at “My Cup Counts”, which is not just a manufacturing facility, but instead, a revolutionary 60,000 square-foot state-of-the-art facility customized for adults with Special Needs that provides at least minimum wage employment for all their employees. The Real Co’s culture is strongly focused on providing employment, support and training for people with special needs.
The product line packaged at “My Cup Counts” comes straight from farms in Costa Rica, Pakistan and the Himalayan Mountain Range. The products packaged are 100% Single Origin and include a unique Organic Raw Cane Sugar, White Basmati Rice and Himalayan Pink Rock Salt. The Real Co aim to have all products packed at this facility to carry the My Cup Counts® logo and identify the person that carried out the packing. The Real Co products are all organically grown, Non–GMO Project Verified, Vegan, Gluten-Free and Kosher Certified.
“We at The Real Co are extremely excited to have found such an excellent partner for our packaging needs,” said Belal Elbanna, CEO of The Real Co. “Our partnership with “My Cup Counts®” brings an important new dimension to our mission, empowering disabled people in America who face steep challenges and extreme inequality in the American job market.”
With this new arrangement The Real Co has found a winning partner in their mission of manufacturing products in an ethically advanced and environmentally sustainable way. The first U.S. company to pioneer 100% Single Origin foods, The Real Co is now adding one stop to the proud single origin journey of all of its products by partnering with “My Cup Counts”. The Real Co is proud to partner with numerous food sources, which include farms all around the world as well as mines in the Himalayan Mountains, that ship directly from farm, to “My Cup Counts”, to supermarket shelves. Each time a consumer purchases a Real Co product, they do this with full knowledge, assurance and traceability that they are directly supporting people with special needs in the U.S., farmers across the world and the global environment; that are good for the consumer, good for the farmer and good for earth.
“The Real Co and “My Cup Counts” make a perfect partnership because we both have a deep institutional connection to this kind of work,” said Pat Rolfes, Director of My Cup Counts. “Our companies are absolutely committed to an idea that all people deserve the chance to lead a healthy and productive life no matter what their circumstances might be. Our missions align perfectly as The Real Co and “My Cup Counts” are both deeply committed to people, sustainability and making the world a better place for all people. ”
About the Real Co
The Real Co’s vision is to provide high quality, certified, sustainably grown food at affordable prices to the masses. The Real co has developed an exciting and transparent new food category and method of sourcing products globally and delivering it at a local level. The Real Co enters partnerships with farmers and growers around the world that don’t have an established route to distribute their products and creates a way to share their commodity with the world. The company brings full transparency and sustainability to the U.S. food industry. The Real Co products are carefully inspected and sourced by company representatives, and go straight from farm to shelf, eliminating the need for any middlemen. This unique 100% Single Origin method allows everyone in the world to enjoy what is usually impossible to experience: unique, tasty, freshly farmed/mined products at affordable prices. www.thereal.co The Real Co offers transparency to the consumer, and is developing the first Certification of 100% Single Origin Foods in the U.S. The Real Co pays fair wages and reinvests in both the land and the community that grows their products. The Real Co is available nationwide in numerous stores in most states including; Whole Foods, Shoprite, H-E-B, Natural Grocers Vitamin Cottage, Mrs Greens, Kings and Balducci. You can also find it online at www.vitacost.com For more information and for a full list, state by state, please visit www.thereal.co
About My Cup Counts
My Cup Counts® is a manufacturer and co-packer of high quality products. We provide exceptional and unique value to our customers through: Sourcing, Customization, Packaging, Distribution and our Social Responsibility Awareness Mark. We are also proud to provide training and jobs to people with special needs. My Cup Counts® is a division of My Day Counts®. We provide jobs & services to over 750 adults with disabilities with a staff of over 150 people, in our 60,000 square foot facility. We are a 501(c)(3) nonprofit organization, established 1951. www.mycupcounts.org
The Real Co Inc foods include:
- The Real Co Himalayan Pink Rock Salt, hand-mined at the Himalayan Mountains. This salt is 100% raw; 100% Single Origin; non-GMO; has 84 active minerals in every grain; is unrefined and hand washed in Himalayan mountain water. The salt is available in a 20-ounce tub container and a 20-ounce shaker.
- The Real Co Organic Raw Cane Sugar, directly from Assukar Farms, Tayutic Valley in Costa Rica, is unprocessed, unrefined, unbleached and naturally brown unlike most brown sugars on the market. It’s 100% natural and organic; 100% Single Origin; raw and alive with natural vitamins and minerals; instantly dissolves in hot or cold liquids and is non-GMO. The sugar is available in 2 sizes: 8-ounces and 16-ounces.
- The Real Co White Basmati Rice, directly from Gujrat, Punjab, from Farid Co-op Farm, is packed in bags that come from a single crop and single harvest as well as being aged for at least 8 months, thus ensuring each grain cooks to the same softness, with an exhilarating aromatic aroma when served. Its 100% natural and 100% Single Origin; low-GI and pre biotic; non-GMO and is gluten free. The rice is available in 2 sizes: 16-ounce and 32-ounces.
