Event partners include Lululemon and Samsung for an afternoon of fitness and fundraising
Press Release – NEW YORK (Aug. 31, 2017) – The Meatpacking Business Improvement District (BID) is proud to host Sweat Sessions for Good, an afternoon event of fitness and fundraising to raise money for Yoga Foster, a nonprofit organization that trains and empowers school teachers to share the benefits of yoga in the classroom. Through a partnership with Lululemon and Samsung, Sweat Sessions for Good will offer New Yorkers branded workout classes led by top fitness instructors to raise money for the nonprofit. Building on the success of the popular annual summer Sweat Sessions program, the Meatpacking BID is committed to expanding its support to communities all around the US by donating all proceeds from Sweat Sessions for Good to Yoga Foster.
With only a few weeks left of summer sunshine, Sweat Sessions for Good will be held at Hudson River Park’s 14th Street Park on Tuesday, September 12. Open to the public, the fundraising event will offer four 45-minute studio fitness classes of different modalities to improve inner and outer strength, while offering an enjoyable event experience. Please see the below for schedule of classes:
- 4:30 pm: Sarah Finger, Ishta Yoga
- 5:30 pm: Madelaine O’Connell, the bari studio
- 6:30 pm: Troy Brooks, Fhitting Room
- 7:30 pm: Courtney Deri, The Class by Taryn Toomey
On site, Samsung will create a virtual reality experience, where attendees can try out the VR technology and experience firsthand a series of different VR content. For every attendee that tests the new equipment, Samsung will donate $5 to Yoga Foster.
To encourage charitable goodwill, Lifeway Foods will be offering complimentary sips, treats and swag for participants after each class to enjoy. Additionally, lifestyle and wellness platform Bloom will be one of the event’s media partners, sharing the event with their audience through social media posts and videos.
Meatpacking BID Executive Director Lauren Danziger states, “I’m incredibly excited to be working with Lululemon and Samsung to raise money for Yoga Foster.” Danziger continues, “As a leader of a nonprofit community organization, as well as a Lululemon ambassador, I’m thrilled to be part of an effort to bring mindfulness and movement to give back to a charity that does so much to help the school age children get access to and build a practice of exercising both the mind and the body. These are things that help empower kids, building independent and confident youth and I’m honored to be a part of this initiative.”
“Yoga Foster is powered by our community of wellness enthusiasts giving back,” states Yoga Foster Founder and Executive Director Nicole Cardoza. “Through working with Meatpacking BID and our partners, we’re honored to provide this practice to students in the surrounding community, so they can kick off the school year with peace and balance.”
Lululemon’s Meatpacking location is also supporting the cause with their community-based social impact program, Here to Be, which makes the healing benefits of yoga and meditation accessible through best-in-class nonprofit partnerships. Learn more about Here to Be at: lululemon.com/HeretoBe.
Tickets for each class are $20 and can be purchased here or on site, and 100% of the profits go to Yoga Foster. The event’s rain date is scheduled for September 19.
For additional information, please visit: http://www.meatpacking-district.com/
About the Meatpacking District:
The Meatpacking Business Improvement District (BID) is the not-for-profit business alliance of the area whose mission is to support the business community and to keep the area clean, safe and beautiful. The BID runs a robust array of hyper-local marketing initiatives, programming and a public relations campaign to support the economic health of the neighborhood. As the Meatpacking District community continues to reinvent itself year-in and year-out, the Meatpacking BID seeks to revitalize and reinvigorate right alongside all the innovators that call the Meatpacking District home. For more information, please visit, meatpacking-district.com and @MeatpackingNY.
About Yoga Foster
Yoga Foster is a nonprofit that empowers school teachers with yoga and mindfulness for the classroom. Through training, curriculum and resources, they support educators with accessible tools to create sustainable change in their schools. Over the past three years, they’ve supported over 1,000 teachers across the U.S., and 40 schools in NYC. For more information please visit yogafoster.org and @yogafoster.
