Press Release – (MIDDLETON, WI) July 2017— French’s Mustard is once again an official sponsor of National Mustard Museum as it hosts its 27th annual National Mustard Day celebration on Saturday, August 5, from 10 a.m. to 4 p.m. This year’s big squirt will host the world’s biggest Mustard Challenge.
French’s Mustard has teamed up with The Mustard Museum and the childhood cancer research accelerator No More Kids with Cancer to support the “Mustard Challenge”. The Challenge encourages people to eat a spoonful of French’s mustard, film themselves, share their videos on social media, and donate to www.mustardchallenge.com. One hundred percent of donations from the Mustard Challenge will fund pediatric cancer research, and funds raised at the Mustard Challenge on National Mustard Day at the Mustard Museum will be matched by French’s Mustard. This is part of the French’s “We Promise” program that appears on French’s products and across all of its communications, promising “great taste, real ingredients, and true commitment to our communities”.
Beginning at 1:00 p.m., mustard lovers, led by the French’s mascot, will gather in front of the Main Stage at the Mustard Museum on Hubbard Ave in Middleton, WI to participate in world’s biggest Mustard Challenge. Those that cannot attend the National Mustard Day Festivities at the National Mustard Museum can participate in the Mustard Challenge by taking the following steps:
- Film yourself eating a spoonful of hot mustard, challenge four friends to do the same, and donate at www.mustardchallenge.com.
- Post your video on your Facebook, Twitter and Instagram feed.
- Tag your friends, set your post status to “Public” and include #MustardChallenge #NoMoreKidswithCancer in your post.
- Most importantly, donate to mustardchallenge.com and help cure childhood cancer.
- Visit www.mustardchallenge.com for more detail.
The Mustard Challenge is a grassroots campaign that raises awareness and funds to discover safer, less toxic and more effective treatments for children with cancer – the leading cause of death by disease of children in the U.S.
“We believe kids, like adults, deserve treatments that are safer, less toxic and more effective than therapies developed from as far back as the 1950s,” said No More Kids with Cancer co-founder Amy Summy. “We thank French’s Mustard for their support and we hope that live Mustard Challenge events like the one at the Mustard Museum on Mustard Day will raise awareness and funds for childhood cancer research, expand treatment options, decrease suffering and improve outcomes for children with cancer.”
For more information on No More Kids with Cancer, visit www.nomorekidswithcancer.org.
“We are French’s are proud and honored to support No More Kids with Cancer and The Mustard Challenge,” Says Abigail Powell, Vice President of The French’s Food Company. “We hope this event and other efforts help to drive awareness and funds for this wonderful organization.”
French’s has been a proud supporter of the National Mustard Museum and National Mustard Day for over 20 years. Beyond the Mustard Challenge — National Mustard Day will feature a family-friendly salute to the King of Condiments featuring live music, mustard games, lots of hot dogs (to be slathered with mustard), frozen mustard custard , French crepes as well as family friendly games including “Hoops for Koops” Mustard Ring Toss, Fishing for Mustard, the Mustard Wheel of Fortune, Mustard Bowling, and the always popular “Feed the Curator.” The POUPON U Accordion Band will kick off the day’s activities and local favorites The Red Hot Horn Dawgs, followed by Marcy and the Highlights, will fill the stage.
The National Mustard Museum celebrated its first National Mustard Day in 1991 with only a small gathering of friends in the Curator’s back yard. It has grown to a major festival known around the world for its surreal dedication to a condiment that millions may take for granted – though not the mustard fanatics at the Mustard Museum. Last year, more than 6,000 fans of the Golden Condiment attended National Mustard Day and even more are expected this year.
About The French’s Food Company
The French’s Food Company, a global food company with offices and manufacturing locations in the United States, United Kingdom, Canada, Brazil, France and Mexico, has been bringing great flavor to people for more than 100 years. The company still crafts trusted foods using simple ingredients of the highest quality. www.frenchs.com
About The French’s Promise
Signaling this commitment, a “We Promise” appears on French’s products and across all of its communications, promising “great taste, real ingredients, and true commitment to our communities.”
About No More Kids with Cancer
No More Kids with Cancer is a nonprofit research accelerator dedicated to funding groundbreaking childhood cancer research. We serve children with cancer – and the doctors and researchers working to save them – who urgently need alternatives to the 50s era, inhumane, side-effect-laden standard treatments used today. Collaborating with leading scientists – who share our belief that more research leads to more options – we’re working toward our vision of No More Kids with Cancer. One hundred percent of public donations fund groundbreaking research thanks to the generosity of private donors. For more information on No More Kids with Cancer, visit www.nomorekidswithcancer.org
No More Kids with Cancer was inspired by Naya Summy, a determined, caring, intelligent and funny 11-year-old with a brilliant energy that rubbed off on anyone who knew her. She was diagnosed with high-risk medulloblastoma (brain cancer) when she was nine. She endured brain surgery, radiation and chemotherapy, only to relapse one year after her diagnosis. A cure didn’t exist for Naya. In less than two years, her disease overtook her body, and her brightness and smile left our world. Naya’s parents, Amy and Hank Summy, founded No More Kids with Cancer to carry out Naya’s goal to end childhood cancer.
About The Mustard Museum
The nonprofit National Mustard Museum holds the world’s largest collection of mustards (approaching 6,000) and mustard memorabilia. Founder and Curator Barry Levenson reminds food lovers that mustard is not only a versatile condiment but a healthy one, too. “With no more than 10 calories per serving and no fat or cholesterol, it really is the King – and Queen – of Condiments.”
With the help of Confidential Condiment Counselors, visitors can taste more than 450 different mustards, on National Mustard Day and every day, in the Museum’s Gourmet Gift Shop. The Museum is also the home of America’s tongue-in-cheek Mustard College: POUPON U.
