Naja, a lingerie line that aims to change women’s lives with each purchase by giving underprivileged mothers employment, today launched The Naja Children’s Education Fund. The fund was launched to pay for the school fees and supplies of Naja’s factory workers and will be funded by the proceeds of Naja’s semi annual sales.
“We recently discovered that many of our factory employees are having a hard time paying for their children’s school fees and supplies,” Naja’s found Catalina Girald says. “We don’t want that to be an issue for the women at Naja.” To do their part, for the next week they will be selling garments that are in great condition but can’t be sold because they have minor manufacturing flaws. 100% of the net profit from these slightly damaged pieces will go to enriching the lives of the children whose mothers they employ by providing them with the means to receive an education and buy the proper school supplies. In addition, 50% of the profit from the rest of the site will benefit the Naja’s Children Foundation.
In addition, Naja continues to run its Underwear for Hope Program in conjunction with the Golondrinas Foundation in Colombia. A program in that teaches marketable skills, such as sewing, and provides job opportunities for single mothers living in the slums of Colombia. Every bra purchase made at Naja comes with a handmade wash bag, created by the women in the program. The program allows women in the program to work from home while caring for their children. Naja pays above market wages.
Click through to learn more about the women they employ.
About Naja Lingerie:
Naja, a digitally driven, forward-thinking innovator in the lingerie industry, has officially launched to rave reviews. Billed as the, “radically different, thoughtful lingerie brand for smart, courageous and sexy women,” the brand was pioneered by Colombian-born CEO, Catalina Girald. No stranger to the fashion and technology industries, Girald founded MOXSIE, one of the first venture-funded fashion sites for independent designers, which was later sold to Fab.com.
Naja is a breath of fresh air in an industry that hasn’t changed appreciably in decades. When asked about the direction of the young company, Girald answered, “We celebrate strong women. We’ve done away with fans blowing fake wind into our models’ hair, and dated lingerie designs. Our fresh designs, pricing and mission to empower women are challenging the industry, and we’re building the first billion-dollar online lingerie brand for the next generation woman.”
The company offers exclusive designs paired with the highest quality of fabrics, placing significant focus on structural changes and better product design. Features reserved almost exclusively for luxury lingerie, such as breathable memory foam cups and ultrasonic sealed straps, are now being brought to consumers at fair prices. Naja uses Peruvian sourced Pima cotton for the softest feel, and intelligent fabrics with odor and sweat wicking properties for real women with performance needs, all while remaining health and eco-conscious by using no phthalate materials and water based dyes.
Perhaps the most intriguing thing about Naja is the company’s dedication to changing women’s lives. Through Naja’s Underwear for Hope program, the company donates a percentage of profits to training women in the poorest and most violent areas of the world to sew. Naja then employs them so that they can help themselves and their children. With each purchase of Naja, consumers can feel good knowing that they are contributing to changing a woman’s life.
To learn more about the company’s lingerie, social mission or what sets Naja apart from others in the industry, visit http://www.Naja.co .
