Berkeley, CA, December 4, 2014 – Today, the Jewish Federation of the East Bay announced the launch of Alight 100: One hundred days of giving back. This intensive 100 day awareness and fundraising campaign, running through March 15, will frame the Federation’s work and impact with weekly themed email updates presenting the Federation’s direct service work in the areas of Learning, Caring, Culture, Israel, and Giving Back.
“Our goal is to generate enthusiasm to inspire community leaders, solicitors, donors and potential donors, to have meaningful conversations about giving back; and to raise $1.5 million in 100 days,” said Rabbi James Brandt, CEO, Jewish Federation of the East Bay and the Jewish Community Foundation. “In order to reach our goal we need to build partnerships for collective impact.”
During the 16 week campaign, topics of discussion will focus on many of the programs the Federation and Foundation support including the Sprout Program, Holocaust Survival Series, Donor Services, Birthright Trips, Ideas of Late Seminar Series, the East Bay International Jewish Film Festival, PJ Library, Creating a Jewish Legacy, JCC Kosher Lunches, and much more.
The first topic will featurean introduction from Liora Brosbe, the new Youth & Family Concierge introducing Sprout: Helping Jewish Families Grow Together. In this new position, Liora meets with families to make personalized referrals to Jewish preschools, religious schools, day schools, summer camps, family programs and more. Liora puts herself out in the community as both a match-maker and provider of resources, helping to mitigate the stress new families face of in finding ways to connect.
Funds raised during ALIGHT 100: One hundred days of giving back will support the Federation and Foundation’s continued work to build a vibrant Jewish community, support the vulnerable, and secure the Jewish future. To make a donation, visit http://www.jfed.org/alight100 or call 510.839.2900.
The Jewish Federation of the East Bay and The Jewish Community Foundation are dedicated to building and sustaining a vibrant and inclusive local Jewish community and supporting Jewish life in the East Bay, Israel, and throughout the world. The Federation and Foundation work together with East Bay Jewish donors to create a rich and supportive community guided by the Jewish values of tzedakah (righteous giving), chesed (loving kindness) and tikkun olam (repairing the world). For more information call 510.809.4953 or visit www.jfed.org
