Kicks off with two days of fitness fundraising events in New York City
NEW YORK – Saxon/Hart – a unique, inspirational cause marketing company that re-invests its net profits into direct impact, giving forward initiatives – is excited to launch ______:CANCER!SM, a new, national cause campaign, with two days of fitness fundraising events on October 7th and 8th in New York City. The events aim to raise money and bring awareness to ulcerative colitis and colorectal cancer, particularly among adults 50 and under where incidence rates have been on the rise. The ______:CANCER!SM campaign hopes to engage individuals that have been touched in some way by colorectal cancer and encourages them to be their own voice against cancer by filling in the blank.
Hosted by Saxon/Hart and Dane Professional Consulting Group, a leading New York City affordable housing brokerage firm, along with premier sponsor Stonehenge Partners, a fully-integrated owner, operator and developer of premier residential and commercial real estate, events will raise funds to offset hospital expenses for Will Lanier, a young, prominent figure in the NYC fitness community recently diagnosed with colorectal cancer. Will is currently the General Manager of top area gym, Brick New York, and is also a contributor to many national men’s lifestyle, fashion and fitness magazines.
“After a long history of IBD and ulcerative colitis, I was diagnosed with colorectal cancer in July 2014, and it has been a whirlwind ever since,” says Lanier. “I’m honored to help launch the ______:CANCER!SM campaign and in the process, raise awareness for this disease and cancer in general. I am so proud to have New York’s thriving fitness community standing alongside me in support of the cause.”
The two days of events will feature complimentary fitness classes (donations will be accepted) taught by an all-star line-up of instructors from popular gyms around the city, including Jenn Seracuse of FLEX Studios and female impersonator, Destiny Devine, who will teach a Beyoncé-inspired dance class. A private VIP event on the morning of October 7th will be hosted at Facebook’s NYC offices, and a public event on October 8th will include a full-day of fitness sessions at 555 Sixth Avenue.
Echoing Lanier’s remarks, Heidi Burkhart, founder of Saxon/Hart and President of Dane Professional Consulting Group, says, “We have been overwhelmed by the response from the community thus far, with support from the likes of the Facebook community, Lululemon and Stonehenge. We are looking for more to join our ______:CANCER!SM initiative and are excited for all to put their own voice to the fight against cancer. The October 7th and 8th events are sure to be a success, positively impacting this great cause, with Will as our spokesman, and showcasing Saxon/Hart as a new cause-marketing firm looking to be a leader in direct impact giving cause events for our sponsors.”
For additional information and event schedules, please visit https://www.facebook.com/blankcancer.
To learn more or to RSVP for an event, please contact: Shannon Burton, 646.517.2384 or sburton@fwv-us.com.
About Saxon/Hart
Founded in 2013 by Heidi Burkhart, Saxon/Hart is a unique, inspirational cause marketing company that re-invests its net profits into direct impact, giving forward initiatives. Saxon/Hart seeks to lift up remarkable individuals who are faced with adversity and challenges, through the support of altruistic health, fitness and beauty professionals united around the motto “give to live, live to give.” Visit http://www.saxon-hart.com for more information.
About Stonehenge Partners
Stonehenge Partners is a fully-integrated owner and operator of premier residential and commercial real estate, with a focus on value-add residential rental properties in New York City. Led by Co-Chairman and CEO Ofer Yardeni, Stonehenge today owns and manages a portfolio recently appraised at $2.73 billion which is comprised of 27 properties with more than 3,100 residential apartment units. Recognized for its above-and-beyond customer service platform and five-star lifestyle programming, Stonehenge provides a residential experience that is second to none. For more information about Stonehenge Partners, visit www.stonehengenyc.com or call 646-878-2004.
About Will Lanier
Will Lanier is an avid CrossFitter and the General Manager at Brick New York where he not only runs the famed gym’s operations, but is also one of the most desired coaches and trainers in the city. Born and raised in Dallas, Will knew he was meant to live in NYC. Lanier is a strong believer in setting goals, and more specifically deadlines to reach those goals, which is why he said at a young age that he’d be in New York by the time he was 22 – spoiler alert: he did just that! Will utilizes this philosophy in life, in coaching and in dealing with his most recent challenge: being diagnosed with colorectal cancer. Will Lanier exudes a positive attitude and undeniable strength in all he does and his energy is contagious, just ask anyone of the thousands of people that follow him on social media.
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