C. Wonder offers customers an opportunity to donate gently used clothing items through Fashion Project, with proceeds from the resale going to help improve the self-esteem and quality of life of women undergoing cancer treatment
(Boston, MA) – August 20, 2014 – C. Wonder today announced a partnership with Fashion Project, the leading online clothing donation and resale destination, to raise awareness and funds for Look Good Feel Better, a public service program dedicated to helping women living with cancer manage the appearance side effects of treatment and thereby improve their self-esteem. The promotion runs through Thursday, September 18, at eleven C. Wonder stores nationwide and online at www.fashionproject.com/cwonder.
Donate to Help Women Look Good and Feel Better
Here’s how consumers can get involved and join us in making fashion a force for good:
- During the four-week clothing drive, consumers are encouraged to donate gently used clothing, shoes, and accessories at participating C. Wonder locations or online at www.fashionproject.com/cwonder.
- Customers who participate by donating items will receive 20% off a C. Wonder purchase of $100 or more.
- The donated items will then be sold online by Fashion Project. Fifty-five percent of the proceeds from each online sale will be donated to Look Good Feel Better.
“Giving back and bringing happiness to every corner of life is not only an integral part of our brand DNA; it is also very meaningful to our customers. The opportunity to partner with Fashion Project and Look Good Feel Better to help women dealing with the challenging appearance side effects of cancer treatment regain confidence, hope and a sense of self is a win/win for everyone,” remarked Harlan Kent, CEO of C. Wonder.
To celebrate the partnership, C. Wonder will host events at each of the eleven participating locations on Wednesday, August 27 from 6:00-8:00 PM featuring light bites, sips and styling tips. Ten percent of the sales at participating C. Wonder stores that evening will be donated to Look Good Feel Better. Additionally, any guest attending will receive 20% off their purchase during the event. Participating locations include:
- The Summit, Birmingham, AL
- Easton Town Center, Columbus, OH
- SoHo, New York, NY
- The Shops at Columbus Circle, New York, NY
- Lenox Square, Atlanta, GA
- King of Prussia Mall, King of Prussia, PA
- The Gate at Manhasset, Manhasset, NY
- Roosevelt Field, Garden City, NY
- Walt Whitman Shops, Huntington Station, NY
- The Fashion Mall at Keystone, Indianapolis, IN
- Fashion Valley, San Diego, CA
“C. Wonder is a brand that understands a huge part of looking good and feeling good is giving back,” says Anna Palmer, CEO of Fashion Project. “We couldn’t be happier to bring these two organizations together to make a difference in the lives of people in need.”
The appearance changes women undergo while coping with cancer treatment – like beauty itself – are far more than skin deep. These changes can impact a woman’s self-esteem, sense of confidence and hope at a time when she needs them the most. Look Good Feel Better offers free workshops and other educational resources that teach beauty and styling techniques to women who are undergoing cancer treatment to help them manage the appearance side effects, including hair loss and skin changes.
“We are thrilled to team up with C. Wonder and Fashion Project to raise awareness and funds for Look Good Feel Better,” says Louanne Roark, Executive Director of the Personal Care Products Council Foundation, the originator, and one of three national collaborators that work together to make Look Good Feel Better available nationwide. “We are proud to offer our beauty and styling resources to women going through cancer treatment entirely free of charge and it is through support from consumers, the cosmetic industry, beauty professionals, and generous corporate partners such as C. Wonder and Fashion Project, that make that possible.”
To learn more or donate, visit: www.fashionproject.com/cwonder.
About C. Wonder
C. Wonder offers women’s clothing, footwear, jewelry and accessories; housewares and home decor, great gifts, and delightful surprises at every turn. Our design teams create a wide-ranging assortment of beautiful, versatile and spirited products for all areas of our customer’s life. C. Wonder is one of several lifestyle and consumer products brands being developed by J. Christopher Burch, founder and CEO of Burch Creative Capital, an entrepreneur and active investor across a wide range of industries for nearly thirty years. Mr. Burch has been a strategic investor in multiple technology and luxury brands, including Aliph (Jawbone), NextJump, PowerMat, Voss Water and Tory Burch. C. Wonder currently operates 30 stores across the country and three stores in the Middle East, in addition to a full-service e-commerce boutique. Additional stores will open across the country and internationally in 2014 and beyond. For more information or to shop online, please visit: www.cwonder.com.
About Fashion Project
Fashion Project is the industry leader in online clothing donation. Since its founding in 2012, Fashion Project has worked with over 300 non-profit partners and powered donation programs for the Council of Fashion Designers of America, Joie, Milly, Helmut Lang, and more. By focusing on maximizing the value of every item donated, Fashion Project can raise up to 100x than an average thrift store. For more information on Fashion Project, visit www.fashionproject.com.
About Look Good Feel Better
The U.S. Look Good Feel Better program is a collaboration of the Personal Care Products Council Foundation, a charitable organization established by the Personal Care Products Council, the leading national trade association representing the global cosmetic and personal care products industry; the American Cancer Society, the nation’s largest voluntary health organization dedicated to saving lives from cancer; and the Professional Beauty Association, the largest organization of salon professionals with members representing salons/spas, distributors, manufacturers and beauty professionals. For more information about Look Good Feel Better free workshops and other services available across the country, visit www.lookgoodfeelbetter.org.
Look Good Feel Better® is a registered trademark of the Personal Care Products Council Foundation.
Donations from special promotions mentioned herein will go to the Personal Care Products Council Foundation to benefit the Look Good Feel Better program.
The Personal Care Products Council Foundation, the American Cancer Society, Inc. and the Professional Beauty Association do not endorse any specific products and/or services.
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