July 23, 2014 – GOQii Inc., an innovator in the wearable technology industry, and Oxfam India, one of the world’s leading nonprofit organizations, announced an exciting new initiative today for the Trailwalker events set to take place in India in December 2014 and January 2015. The program, “From Couch to 100 km”, will intertwine GOQii’s mission to improve lives through social causes with Oxfam India’s drive to overcome and raise awareness of global poverty.
Participants in Trailwalker endurance events will tackle 100 km of Indian terrain within a 48-hour timeframe, with teams of four raising funds from Oxfam’s efforts to eradicate inequality. GOQii (“Go-Key”) is the leading sponsor of the “From Couch to 100 km” events in Mumbai (December 5-7, 2014) and Bengaluru (January 23-25, 2015), and will provide onsite assistance for all participants on event days as well as offering an extended, free three-month training period.
The GOQii Band is the most unique development of the wearable technology industry. What makes GOQii wholly unique is that it integrates a wrist-worn device with a day-to-day personal relationship with an actual coach who will interpret the data, set goals, identify challenges and motivate the users to reach permanent and health lifestyles changes. In real time. GOQii’s advanced fitness tracker comes with a bevy of features including a full touch display, a vibrating alarm, automatic wireless syncing via Bluetooth and many more facets. There is a system of Karma points that users earn for “good work” that are then used as donations from GOQii to charities around the world, such as Oxfam.
GOQii coaches will interact with captains of all participating teams for both motivational and physical support, as well as physical training for the 100 km walk, throughout the endurance events. The coaches will serve as guides and also provide training on various aspects of the event. GOQii will also organize off-line events for the teams that will further enhance their capabilities to complete the walk.
“We are honored to take part of such an important event that raises awareness of Oxfam India’s mission to eliminate poverty worldwide,” said Vishal Gondal, CEO and Founder of GOQii. “We believe that everyone possesses boundless potential for healthy, sustainable living which perfectly aligns with Oxfam’s mission to create better lives for everyone around the world.”
Dr. Nisha Agrawal, CEO of Oxfam India, noted, “Our vision of ‘right to life with dignity for all’ begins at the grassroots level, and this event will demonstrate Oxfam’s commitment to create a more equal, just and viable world. GOQii exemplifies the partnership that is needed to make a lasting impact upon the world.”
Training for the Mumbai Trailwalker event begins September 1; for Bangalore it commences October 15. The first Oxfam Trailwalker in India was conducted in 2012 in Bengaluru. The inaugural Mumbai Trailwalker was conducted in 2013.
About GOQii Inc.
GOQii Inc. is based in northern California (USA) with offices in India and China. It is dedicated to enabling a permanent shift to a healthier lifestyle with the combination of advanced wearable technology, the world’s leading experts, coaches and karma. GOQii focuses on sustained engagement and goal reinforcement, offering a complete ecosystem as a single integrated solution. GOQii is a collaboration of some of the world’s leading experts and management teams who are driven by a passion for healthy sustainable living and who believe in boundless potential. The company launched a “first mover program” with 1,000+ users based in India in early 2014. By the end of 2014, GOQii systems will be rolled out in the U.S., U.K., Singapore and the UAE. For more information, log on to www.goqii.com
About Oxfam India
Oxfam India’s vision is to create a more equal, just, and sustainable world. It works in partnership with over 180 grassroots NGOs to address root causes of poverty and injustice in the four areas of 1) Economic Justice, 2) Essential Services, 3) Gender Justice and 4) Humanitarian Response and Disaster Risk Reduction (DRR). Oxfam India’s program is focused on seven States – Assam, Bihar, Chhattisgarh, Jharkhand, Orissa, Uttar Pradesh and Uttarakhand – and four social groups – Dalits, Tribals, Muslims and Women. For more information, visit www.oxfamindia.org.
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