Camping for a Cause Kicks Off NYC’s Outdoor Rise Adventure Festival
Saturday, June 14 at 11:00am
Fjällräven Soho – 38 Greene Street
www.OutdoorRise.com | www.DiscoverOutdoors.org
#OutdoorRise
New York, NY – Next Saturday, urban adventurer Kirk Reynolds will set up camp in a New York City store window until the public sets him free. The Camping for a Cause event purpose is to raise funds and awareness for the Discover Outdoors Foundation, for which Reynolds is founder and chairperson. Camping for a Cause begins on June 14 at 11:00am at the Fjällräven retail store located at 38 Greene Street in Soho and ends only when the donation goal of $5,000 has been reached.
DOF – Central Park East HS kayaking trip (Photo by DOF guide Larson Harley)
The Discover Outdoors Foundation (DOF) is a nonprofit organization that seeks to improve education for underserved urban youth in New York City by providing them with life-changing outdoor experiences. Since its inception in 2012, the Foundation has provided the opportunity for hundreds of kids and teens to experience the outdoors for the first time through activities including hiking, camping, snowshoeing, fishing, and more.
“Our mission is to make the natural world available and accessible to everyone, regardless of their resources,” says Reynolds, who founded the organization as a way to give back to his local community in partnership with popular NYC-based adventure company Discover Outdoors. “What better way to spotlight the importance of creating opportunities for everyone to experience nature than to camp out in the heart of the urban jungle?”
Kirk Reynolds, Discover Outdoors. (photo by Lauren Kallen)
Donations in any amount will be accepted at www.CrowdRise.com/CampingforaCause beginning at 11:00am on Saturday, June 14. Venue sponsor Fjällräven has pledged to match all donations up to $2,500 to help reach the $5,000 goal. Donation receipts can also be redeemed at the Fjällräven store for 10% off all merchandise during the weekend of June 14-15.
New Yorkers are encouraged to visit the “campsite” in person to experience outdoor education each hour on the hour, including First Aid and Cooking Without Electricity. Visitors can also post photos of themselves at the campsite to social media with hashtag #OutdoorRise for a chance to win a complimentary Discover Outdoors weekend trip. Reynolds’s Soho Survival progress and donation status will be posted in real time on Twitter and Instagram with the hashtag #OutdoorRise.
DOF – PS 96 Van Cortlandt Park Trip (Photo by Bryan Sargent)
Camping for a Cause kicks off Outdoor Rise, New York City’s annual adventure festival featuring one-of-a-kind outdoor adventure experiences during the week of June 21-27. Outdoor Rise brings the spirit of adventure to the city through activities, classes, competitions, lectures, and films, with events open to the public in all five boroughs. Events are $5 or less and all proceeds benefit the Discover Outdoors Foundation. Registration is open now at www.OutdoorRise.com.
Fjällräven was founded over 50 years ago in Sweden, and has become one of the best known and highest regarded makers of all-weather outdoor gear in the world. Fjällräven offers a wide range of products, all with the same iconic heritage as the first legendary backpack. From jackets and pants to daypacks – each product is built with one purpose in mind – to make the outdoors more accessible to everyone. More at www.fjallraven.us.
Discover Outdoors Foundation – Fact Sheet 2013
Links:
Event Donations: www.CrowdRise.com/CampingforaCause
Discover Outdoors Foundation: www.DiscoverOutdoors.org
Outdoor Rise: www.OutdoorRise.com
Facebook: www.Facebook.com/OutdoorRise
Twitter: www.Twitter.com/DOAdventures
#OutdoorRise
