The Awards Recognize Excellence in Cause-Related Marketing Campaigns WellnessAd Campaign One of Three Finalists in Business Model Integration Category
LOS ANGELES (February 19, 2014) – The WellnessAd Campaign from Starlight Children’s Foundation, a global charity that partners with experts to improve the life and health of kids and families around the world, and CBS EcoMedia has been named as one of the three finalist entries in contention for a Cause Marketing Halo Award in the Business Model Integration Category.
“Each year we receive an impressive number of submissions into the Halo Awards. Being named a finalist is a prestigious designation and demonstrates a level of accomplishment in campaigns that pay social and financial dividends,” said Cause Marketing Halo Forum President David Hessekiel.
“Thanks to the support of partners like CBS EcoMedia and Cadillac, Starlight is able to deliver quality programs that improve the hospital experience for children and families in communities around the nation, and all across the globe,” says Starlight Global CEO Jacqueline Hart-Ibrahim. “We are genuinely thrilled that the meaningful work we have done together with CBS EcoMedia and Cadillac is being recognized as a finalist for the 2014 Halo Awards.”
“The life-changing impact that Starlight Children’s Foundation makes on pediatric patients and their families is profound,” said Paul Polizzotto, Founder and President of CBS EcoMedia. “We’re immensely grateful to our advertising partner, Cadillac, who provided critical funding to improve the quality of people’s lives in communities across the country.”
CBS EcoMedia’s objective is to help fund critical yet underfunded community health, environmental and education projects supported by the nation’s most effective nonprofit organizations, such as Starlight. By making their advertising buys through CBS EcoMedia, clients are able to turn advertising into an engine for tangible, measurable social change.
When viewers see the WellnessAd watermark on an advertisement, they know that the advertiser has financially supported Starlight in a local community. Simply by watching, listening or clicking on an ad, viewers are converted into engaged consumers who become a critical part of supporting Starlight’s mission to improve the hospital experience for kids and families.
Click here to visit the CBS EcoMedia YouTube page and see how Starlight and CBS EcoMedia are helping hospitalized kids and families through the WellnessAd campaign.
This year marks the 12th year that the Cause Marketing Forum will honor businesses and nonprofits with Halos for doing well by doing good.
A total of 18 category awards will be given out to programs judged the best cause marketing campaigns of 2013 at the 12th Annual Cause Marketing Forum Conference in Chicago on May 29, 2014.
A list of the Cause Marketing Halo Award finalists can be seen online at http://www.CauseMarketingForum.com/2014finalists.
About Starlight Children’s Foundation
Established in 1983, Starlight Children’s Foundation has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States serving millions of children every year. To learn more, visit www.starlight.org, or like us at facebook.com/StarlightChildrensFoundation and follow us at twitter.com/StarlightOnline.
About CBS EcoMedia Inc.
At EcoMedia, we’re propelled by the desire to create positive social change; that’s been our mission since we founded the company in 2002. In 2010, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media.
Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide. In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change. Please visit www.ecomediacbs.com, like us at facebook.com/EcoMediaCBS or follow us at twitter.com/EcoMediaCBS.
By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.
Chris de Haan | Global Brand Director
Starlight Children’s Foundation | www.starlight.org
Direct 424.245.3698 | chris.dehaan@starlight.org
