New email fundraising course based on 218 email experiments outlines new ways to connect with donors, grow online revenue.
Press Release – Frisco, TX, March 28, 2018 – Yesterday, nonprofit online fundraising research lab NextAfter announced the release of a brand new online course on email fundraising. Over 6 sessions and 5 hours of video lessons, the course outlines a new way to approach email fundraising – like a real person.
“The idea of personal and one-to-one communication isn’t ground breaking in and of itself,” said Jon Powell, Senior Director of Research and Education for NextAfter. “What is different about this approach is that we’re using mass communication tools to develop a one-to-one conversation, rather than blasting donors with emails that are clearly just organizational-focused marketing.”
Each session of the course comes with resources, templates, and guides to help understand exactly how to apply this new methodology. And each part of the course is backed by hard data and real results from NextAfter’s ongoing research with top nonprofit organizations including CaringBridge, National Breast Cancer Foundation, Buckner International, and more.
In addition to the research driven and data-backed ideas, what makes this course substantially different from anything else like it is that it’s completely free.
Tim Kachuriak, founder of NextAfter said, “When we were preparing to launch our first online course, we had a realization that if we truly wanted to help the largest number of fundraisers as possible to unleash greater generosity, we had to give these courses away for free.”
NextAfter released their first online course, Turning Facebook Likes Into Donors, at their Nonprofit Innovation & Optimization Summit in September 2017. Since then, they have helped train over 2000 fundraisers to use Facebook to acquire new donors and revenue for their organizations.
Their new course, Email Fundraising Optimization, is the second in a suite of courses focused on helping nonprofits learn to use testing and optimization across all of their fundraising channels in order to acquire more emails, grow their donor files, and increase their revenue. Through these courses, NextAfter hopes to equip fundraisers to fund the causes they care about most, and unleash greater generosity.
You can register for the free email fundraising course, as well as Turning Facebook Likes Into Donors, at https://www.nextafter.com/courses.
