Press Release – From World Water Day, March 22, 2018 through Earth Day, April 22, 2018, people around the world are invited to take part in a social media movement called Raise It Forward. Simply by raising a glass of anything, adding the hashtag #RaiseItForward, mentioning @WaterForPeople and @AbsolutElyx, Absolut Elyx will contribute one week of safe water to communities where Water For People works.
Throughout the month, consumers will be able to make an impact on the global water crisis in a fun and engaging way by posting a picture of their toast on their favorite social media channel. 2.1 billion people around the world don’t have access to safe water and 4.5 billion lack access to adequate sanitation. Women and children spend more than four hours walking for water each day, and more than 840,000 people die each year from water-related diseases. By kicking off Raise It Forward on World Water Day, the campaign brings attention to this challenge while giving people a way to take action.
In 2015, Elyx joined forces with Water For People on a five-year partnership to bring access to safe water to more than 100,000 people worldwide. Both organizations share a commitment to integrity and sustainability, and together work to amplify the goals and urgency in solving the global water crisis. To date, over 30,000 people have been given access to safe drinking water through this partnership.
“Water For People is an amazing organization making a huge difference around the world,” said Absolut Elyx CEO, Jonas Tåhlin. “Integrity being a key value for Absolut Elyx, we are proud to support their global mission. Giving back is just part of our business model and #RaiseItForward is an easy way for the Elyx community to support our efforts and bring awareness to this cause.”
In 2017, there were over 4,800 posts across Instagram, Facebook, and Twitter which led to 672,000 liters of water donated. Celebrities, influencers, philanthropists, beverage industry professionals, and individuals around the world raised a glass to make an impact.
“#RaiseItForward is a great campaign to bring awareness to the global water crisis, while making a real difference for people who live without safe water around the world,” said Water For People CEO, Eleanor Allen. “We are grateful for the long-term partnership with Absolut Elyx. This collaboration has made a real, long- term difference for thousands of people around the world, and continues to make a greater impact year over year.”
In addition to #RaiseItForward, Absolut Elyx contributes to Water For People through events, purchases of Elyx Bottles and Elyx Boutique copper products. For every purchase made from the Elyx Boutique, a week’s worth of safe water (140 liters) is donated to those who need it. Learn more at elyxboutique.com
To learn more about this partnership, please visit waterforpeople.org/elyx
About Water For People
Founded in 1991 in Denver, Colorado, Water For People is a global nonprofit working across nine countries in Latin America, Asia, and Africa to achieve lasting quality water and sanitation services. Water For People brings together communities, local entrepreneurs, and governments to build, operate, and maintain their own reliable water and sanitation systems and services. Currently working in 30 districts with 4 million people, Water For People is growing to deliver services to over 7 million people in 50 districts globally over the next 10 years. Water For People is also working at the national level in Rwanda, Uganda, Bolivia, and Honduras. Learn more at waterforpeople.org and on Instagram @waterforpeople.
About Absolut Elyx
Absolut Elyx is the Single Estate, Copper Crafted, Luxury expression of Absolut Vodka. Every bottle is made with soft winter wheat and the most pristine water in the world, drawn from the aquifer deep beneath the ground, in Åhus, Sweden. Elyx is distilled using sacrificial copper and further rectified by hand using a copper vintage still from 1921. Krister Asplund, Master Distiller, and his team are knowledgeable to oversee the century-old distillation process that has been passed down through generations of Swedish vodka- makers. Absolut Elyx has joined forces with Water For People to support and raise awareness for long-term solutions to the global water crisis. Discover more about Elyx at www.absolutelyx.com, www.elyxboutique.com and on Instagram @AbsolutElyx.
